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[BRAND ENDORSEMENTS] #ADBUZZ: DJ SPINALL RENEWS HIS CONTRACT WITH DIAGEO’S SMIRNOFF VODKA. READ:

Sometimes exactly this time last year, popular celeb Sodamola Oluseye a.k.a DJ spinal inked the lines on Diageo’s Smirnoff Vodka experiential strategy. Few minutes ago, the Vodka brand took to instagram to announce a renewal of contracts with the celebrated Dj whose ‘moniker’is the African fabric Caps. Congrats bro. We wish you success. ©thebrandradio 2016.… Continue reading [BRAND ENDORSEMENTS] #ADBUZZ: DJ SPINALL RENEWS HIS CONTRACT WITH DIAGEO’S SMIRNOFF VODKA. READ:

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[UPDATES] #BRANDACTIVATION: RITA ORA ENDORSES LAUNCH OF COKE ZERO IN THE UK. WATCH VIDEO:

Celebrating the launch of the new Coca-Cola Zero Sugar, the singer, songwriter and Coca-Cola fan Rita Ora joins us at our pop-up Taste Lounge in Central London. “I’ve always been a huge Coca-Cola fan,” says Rita, looking glamourous as she sips a bottle of Coca-Cola Zero Sugar through a stripy red straw. “So I’m happy… Continue reading [UPDATES] #BRANDACTIVATION: RITA ORA ENDORSES LAUNCH OF COKE ZERO IN THE UK. WATCH VIDEO:

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[COMMUNITY] #LUXURYBRANDS: THIS YOUNG ENTERPRENEUR SELLS HIS BRAND OF LUXURY WATCHES JUST TO CLOTH ORPHANS. READ MORE:

​Meet William Adoasi , founder of Vitae Group (Vitae London and Vitae Photography ). started up his first business at 19. The 25 year old Londoner has had four businesses to his name and now has dreams to build Vitae into an empire similar to that of Richard Branson’s.  The entrepreneur quit his job as… Continue reading [COMMUNITY] #LUXURYBRANDS: THIS YOUNG ENTERPRENEUR SELLS HIS BRAND OF LUXURY WATCHES JUST TO CLOTH ORPHANS. READ MORE:

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[BRAND WEEK] #REPORTS: OMD MEDIAREACH-NIGERIA RECORDED A BOOST IN AD SPEND IN 2015. READ:

​Tolu Ogunkoya, MD mediaReach OMD – 789marketing Nigeria’s advertising industry recorded media spend of N97.9 billion in 2015 against the N93.1 billion recorded in 2014; representing an increase of 5.2 per cent. This information is contained in the just-released 2015 Mediafacts, a key media resource for marketing professionals in West and Central Africa.  According to… Continue reading [BRAND WEEK] #REPORTS: OMD MEDIAREACH-NIGERIA RECORDED A BOOST IN AD SPEND IN 2015. READ:

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[LUXURY FASHION] #ADVERTISING: 12 ICONIC FASHION ADS FROM THE UNITED STATES.

​ Kate Moss for Calvin Klein Obsession in ’97. BROOKE SHIELDS FOR CALVIN KLEIN, 1981 Photo: Calvin Klein When Shields, just 16 years old at the time, made the breathy confessionthat “nothing” came between her and her Calvins, she probably had no clue that her slogan would go down in history as one of the most… Continue reading [LUXURY FASHION] #ADVERTISING: 12 ICONIC FASHION ADS FROM THE UNITED STATES.

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[LUXURY FASHION] #COUTURE: TOP 25 BEST FASHION SCHOOLS IN THE WORLD.

 Finding the right choice for a fashion educational course is a daunting task for aspiring creatives but while there is plenty of information available about the world’s top medical schools and law schools and plain old liberal arts schools, choosing the right fashion program can be a little more challenging. That’s why,  we are sharing this piece… Continue reading [LUXURY FASHION] #COUTURE: TOP 25 BEST FASHION SCHOOLS IN THE WORLD.

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[BREAKING ADNEWS]#SUGARTAX: COCA-COLA ANNOUNCES A £10M CAMPAIGN FOR COKE ZERO. 

​Barely weeks after Pepsico announced its bringing back Crystal Pepsi in the United States and Canada, Coke has launched the biggest  campaign in a decade for Coca-Cola Zero Sugar Watch Ad here: The £10m campaign includes a 30seconds TV spot, airing from Thursday 7 July, which drives home the message that the product “Tastes more… Continue reading [BREAKING ADNEWS]#SUGARTAX: COCA-COLA ANNOUNCES A £10M CAMPAIGN FOR COKE ZERO. 

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[DIGITAL MARKETING] #TIPS: ANATOMY OF A PERFECT MOBILE APP INSTALL AD

Apps fail for many reasons (the app has bugs, lacks a good idea, has a bad team) but one of the most common ones is that it doesn’t attract enough users to ever gain traction. The “build it and they will come” theory is exactly that – a theory. An app that doesn’t invest in… Continue reading [DIGITAL MARKETING] #TIPS: ANATOMY OF A PERFECT MOBILE APP INSTALL AD

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[COPY A-C-T-S] #BEERBELLY: JOE LA POMPE REVEALS THE ORIGINAL SOURCE OF INSPIRATION FOR THE VIRAL GERMAN BEER BELLY AD. TAKE A LOOK.

Ad Police and father of Advertising Espionage Joe La Pompe took to his website to reveal the real source where Jon Von Matt lifted their Beer belly idea that won a silver for Bergededoff bier at the just concluded Cannes Lions festival 2016 from. Original print Ad for Akzia anti-drinking campaign– 2011 by M&C Saatchi (Moscow-Russia).… Continue reading [COPY A-C-T-S] #BEERBELLY: JOE LA POMPE REVEALS THE ORIGINAL SOURCE OF INSPIRATION FOR THE VIRAL GERMAN BEER BELLY AD. TAKE A LOOK.

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[WE ARE SORRY!] #COPYACTS: WE JUST DISCONTINUED THE COPY A-C-T-S CATEGORY BECAUSE OF OUR LOVE FOR CREATIVITY.

Our sincere apologies to our ardent readers. We are sad and feel sorry to announce that we are discontinuing the category: copy a-c-t-s on the Brand Radio blog. Renowed Nigerian Graphic artist and illustrator DAPO Adesugba (a.k.a Collyde Prime) whose work had been featured on CNN and some notable brands in Nigeria shared this cartoon… Continue reading [WE ARE SORRY!] #COPYACTS: WE JUST DISCONTINUED THE COPY A-C-T-S CATEGORY BECAUSE OF OUR LOVE FOR CREATIVITY.

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[CREATIVES’ HEALTH] #AWARDS: CLIO HEALTH ANNOUNCES DEADLINE FOR SUBMISSION OF AWARDS ENTRIES.

Barely weeks after the Cannes international festival of creativity came to an end; MEDIABISTRO, the original organizers of the CLIO AWARDS have announced deadlines for submission of entries for the awards.                        CLIO STATUES WHAT’S NEW FOR 2016: Beginning in 2016 the program has been… Continue reading [CREATIVES’ HEALTH] #AWARDS: CLIO HEALTH ANNOUNCES DEADLINE FOR SUBMISSION OF AWARDS ENTRIES.

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[PROMOTED] #RADIOEDIT: MIZZ SPICE-VOLTAGE (PRODUCED BY DJ COUBLON). WATCH VIDEO, DOWNLOAD MP3 & ENJOY:

Dabbed in her signature African print hoodie; ​Captainment Africa’s  diva  ‘Mizz Spice’ Serves us visuals on her widely accepted Afrocentric joint “Voltage-Kutukutu“. Anita Akpojotor is a 21-year-old reggae and dance hall artiste with origins from Abraka, Delta State, Nigeria. She started her career at age 6 in the church where she was among the children choir and… Continue reading [PROMOTED] #RADIOEDIT: MIZZ SPICE-VOLTAGE (PRODUCED BY DJ COUBLON). WATCH VIDEO, DOWNLOAD MP3 & ENJOY: