ANIMATION · BRAND STORIES · BRANDS · CINEMATOGRAPHY & VFX · ENTERTAINMENT · MOVIES

[MOVIES] #DISNEY: EMMA WATSON IS STARRING IN BEAUTY AND THE BEAST MOVIE REMAKE.

​The live-action remake of Beauty and the Beast isn’t due until March 2017, but that hasn’t stopped the craze and excitement over seeing Emma Watson playing its signature lead heroine. We’ve seen a glimpse of the trailer. Watch below: Watson reading her lines as Belle and sketches of what her onscreen wardrobe would look like.… Continue reading [MOVIES] #DISNEY: EMMA WATSON IS STARRING IN BEAUTY AND THE BEAST MOVIE REMAKE.

AD WATCH · AGENCY NEWS · ANNIVERSARIES · BRAND HISTORY · BRAND JOURNALISM · BRAND STORIES · BRANDS · GOOGLE · SOCIAL MEDIA · YOUTUBE

[BIRTHDAY]#SOCIALMEDIA: GOOGLE IS 18 YEARS TODAY.

Google turns eighteen today. The internet giant, which has been gigantic for the majority of those 18 years, has put up a celebratory doodle on its home page, as it has done nearly every year since its humble beginnings in a garage in Menlo Park, California; and every year, the same question arises: Is today… Continue reading [BIRTHDAY]#SOCIALMEDIA: GOOGLE IS 18 YEARS TODAY.

AD OBSERVER · AD WATCH · ADVERTISING · AWARDS · BRAND JOURNALISM · BRAND STORIES · BRAND WARS · BRANDING · BRANDS · BRANDWEEK REPORT · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · TELECOMMS

[BRANDS]#MUMBAI: AIRTEL, BAJAJ, HDFC BANK RATED TOP BRANDS IN INDIA.

​The third annual ‘BrandZ Top 50 Most Valuable Indian Brands’ rankings study by WPP and Kantar Millward Brown has just been released.  According to the report, the total value of India’s most valuable brands has risen by 30 per cent over the last three years, with the Top 50 brands now worth $90.5 billion; HDFC… Continue reading [BRANDS]#MUMBAI: AIRTEL, BAJAJ, HDFC BANK RATED TOP BRANDS IN INDIA.

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADVERTISING · AGENCY NEWS · ANIMATION · BRAND STORIES · BRANDING · BRANDS · EXPERENTIAL & MARKETING · FACEBOOK · FMCG/PRODUCT PACKAGING · FOOD ART · LOCAL BRANDS · SMART KIDS · TELEVISION · VIRAL VIDEOS · YOUTUBE

[AD OF THE WEEK]#TVC: LOYA MILK-SHOW YOUR LOYALTY AND COWBELL CREAMIER TV COMMERCIAL 2016 BY PROMASIDOR NIGERIA. WATCH & RATE AD:

Promasidor is known in Africa and Nigeria for household names in the fast moving consumer goods market. Their range of products span from diary to quality food products. As part of Nigeria and Africa’s Big Ad spender, Promasidor has been known to sponsor the Journalists’ Quill awards, kiddies COWBELLPEDIA school quiz competition and other numerous… Continue reading [AD OF THE WEEK]#TVC: LOYA MILK-SHOW YOUR LOYALTY AND COWBELL CREAMIER TV COMMERCIAL 2016 BY PROMASIDOR NIGERIA. WATCH & RATE AD:

AD OBSERVER · ADVERTISING · AGENCY NEWS · BRAND STORIES · BRANDS · BRANDWEEK REPORT · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · TRENDS

[PRODUCT]#FMCG: GUINNESS NIGERIA WANTS TO EXPORT STOUT TO SOUTH AFRICA.

​Guinness Nigeria Plc plans to increase exports to improve sales and generate more foreign exchange as the country’s second-largest brewer battles to overcome an economic slump in its home market. That will help resolve the brewer’s shortage of foreign currency in Nigeria, which the beverage maker needs to pay for imported goods. “With all the… Continue reading [PRODUCT]#FMCG: GUINNESS NIGERIA WANTS TO EXPORT STOUT TO SOUTH AFRICA.

AD WATCH · ADBUZZ · ARTICLES-EXCERPTS · AUTO-MOTORING (NEWS) · BRAND STORIES · BRANDS · BRANDWEEK REPORT · CAMPAIGN · COMMUNITY · CONSUMER FORUM · LOCAL BRANDS · TRENDS · WORLD POLITICS & REBRANDING

[WORLD POLITICS] #EXCERPTS: NIGERIA’S RECESSION, INNOSON JOB LAY-OFFS; THIS REUTERS’ REPORT SAYS IT ALL.

Few days ago Nigeria’s economic recession slidding to 2.06%  was announced however this deeper revelations by Reuters are shocking. Read: Credits: Uly Laessing via Reuters ​* Nigerian factories starved of importation. * Vehicle plant halted for lack of engines * Africa’s largest economy in first recession since 1991 * GDP contracts by 2.06 percent in… Continue reading [WORLD POLITICS] #EXCERPTS: NIGERIA’S RECESSION, INNOSON JOB LAY-OFFS; THIS REUTERS’ REPORT SAYS IT ALL.

AD OBSERVER · AD WATCH · ADVERTISING · AGENCY NEWS · AWARDS · BILLBOARDS-OOH · BRAND JOURNALISM · BRAND STORIES · BRANDING · BRANDS · CAMPAIGN · COMMUNITY · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FEATURED AD · NATIVE ADS · PUBLIC RELATIONS · PUBLIC SERVICE ANNOUNCEMENT · SPONSORED AD

[ADVAN] #ADVANAWARDS2016: ADVERTISERS ASSOCIATION OF NIGERIA CALLS FOR ENTRY, EVENT SCHEDULED TO HOLD OCTOBER 29TH. READ MORE:

ADVAN the umbrella body which represents the collective interest of advertisers in Nigeria has announced the official ‘Call for Entries’ for the ADVAN Awards for Marketing Excellence 2016.   The event is scheduled to hold on the 29 of October 2016 at the Muson Centre Onikan Lagos. ADVAN is a member and on the Executive Council… Continue reading [ADVAN] #ADVANAWARDS2016: ADVERTISERS ASSOCIATION OF NIGERIA CALLS FOR ENTRY, EVENT SCHEDULED TO HOLD OCTOBER 29TH. READ MORE:

AD OBSERVER · AD OF THE WEEK · AD WATCH · ADVERTISING · AGENCY NEWS · BRAND ENDORSEMENTS · BRAND STORIES · BRANDS · CAMPAIGN · CONSUMER FORUM · DIGITAL MARKETING · EXPERENTIAL & MARKETING · FEATURED AD · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · TELEVISION · YOUTUBE

[AD OF THE WEEK] #TVC: FAIRY WASHING UP LIQUID FROM PROCTER & GAMBLE ENDORSED BY IRETI DOYLE. WATCH AD:

​Fairy, a brand of washing-up liquid launched 1950 and produced by Procter & Gamble at their West Thurrock factory (The London Plant), in England, is traditionally green, prompting the well-known advertising jingle “Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid”. As of 2015 when the TV… Continue reading [AD OF THE WEEK] #TVC: FAIRY WASHING UP LIQUID FROM PROCTER & GAMBLE ENDORSED BY IRETI DOYLE. WATCH AD:

AD OBSERVER · AD WATCH · AD-WARS · AGENCY NEWS · BRAND JOURNALISM · BRAND STORIES · BRAND WARS · BRANDS · CONSUMER FORUM · LOCAL BRANDS · NATIVE ADS · PUBLIC RELATIONS · SOCIAL MEDIA · TECHNOLOGY · TELECOMMS

[CONSUMER] #FORUM: NIGERIANS ARE NOT SATISFIED WITH GLOBACOM NETWORK. READ ARTICLE:

Earlier this year, Globacom communications network was announced to have acquired the largest internet subscription user base.  To add more value for their customers Glo introduced ‘data overload’ which was a bundle that comes with more data at a more cheaper price just to rival Airtel’s lavish data plan. However, we feel Glo may be… Continue reading [CONSUMER] #FORUM: NIGERIANS ARE NOT SATISFIED WITH GLOBACOM NETWORK. READ ARTICLE:

AD OBSERVER · AD WATCH · ADVERTISING · AGENCY NEWS · BRAND ENDORSEMENTS · BRAND STORIES · BRANDING · BRANDS · FAKE-COUNTERFEIT · FMCG/PRODUCT PACKAGING · LOCAL BRANDS

[BRANDS]#COUNTERFEITS: NAFDAC OKAYS LACASERA APPLE DRINK ON STANDARD OF QUALITY.

Consumers of  La Casera Apple Drink in Nigeria can now be rest assured about the beverage. NAFDAC, SON and MAN have endorsed the wholesomeness of the Carbonated Soft Drink (CSD) after being trailed by controversies. This declaration was made yesterday while officials from these agencies and the media visited the ultra modern multi billion naira… Continue reading [BRANDS]#COUNTERFEITS: NAFDAC OKAYS LACASERA APPLE DRINK ON STANDARD OF QUALITY.

AD OBSERVER · AD WATCH · ADBUZZ · ANIMATION · ARTS & POP CULTURE. · BRAND STORIES · BRANDS · COMICS · COMMUNITY · DIGITAL MARKETING · FACEBOOK · FEATURED AD · MILLENIALS · PROMO · SOCIAL MEDIA · TECHNOLOGY · TRENDS · VIDEO GAMES

[MOBILE] #ANDROIDGAMES: ‘SHANGO’ THRONE OF GODS TEASED. TAKE A LOOK:

Alot is going on in the android game developer scene and Nigeria isn’t left out. With the success of Gidi run, a game we feel took inspiration from temple run; ‘Shango’ Throne of gods is somewhat looking analogous to Gods of War but its fine-we like this. The game screencaps was officially teased on social… Continue reading [MOBILE] #ANDROIDGAMES: ‘SHANGO’ THRONE OF GODS TEASED. TAKE A LOOK:

AD OBSERVER · AD WATCH · ADVERTISING · BLOGS · BRAND ENDORSEMENTS · BRAND JOURNALISM · BRAND STORIES · BRANDS · COMMUNITY · EVENT · MUSIC · TELEVISION · TRENDS · VIRAL VIDEOS

[EVENTS] #VIRALVIDEO: ARESE, WINNER OF AIRTEL VOICE NIGERIA GETS SUV. WATCH R. KELLY PERFORM BLIND AUDITION AT THE VOICE AMERICA:

​The winner of the first ever edition of The Voice Nigeria, Arese Emokpae, has been presented with an SUV valued at seven million Naira by Africa Magic. The presentation, which followed a press conference at the Wheatbaker Hotel in Ikoyi, Lagos, was done alongside Airtel Nigeria and Coca Cola as respective lead and associate sponsors… Continue reading [EVENTS] #VIRALVIDEO: ARESE, WINNER OF AIRTEL VOICE NIGERIA GETS SUV. WATCH R. KELLY PERFORM BLIND AUDITION AT THE VOICE AMERICA: