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[ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to stage the 11th edition of its annual creative award, “LAIF – Lagos Advertising and Ideas Festival Awards”.                      Mr Ikechi Odigbo The Awards Dinner is scheduled to hold as follows on Saturday, December 3,… Continue reading [ADVERTISING]#AWARDS: LAIF AWARDS 2016 GETS A DECEMBER 3RD DATE.

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[DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

​YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. The “#madeforyou” work by We Are Social shows off some of the top contributors to the site including TomSka and Tanya Burr. Rich Waterworth, marketing director for EMEA at YouTube, explained that the rise of such… Continue reading [DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

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[AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:

​ Donald Trump’s ugly comments about women — calling them “dogs,” “fat pigs,” and so on — have been much discussed during the 2016 presidential campaign. He’s said enough sexist things that some of Hillary Clinton’s attack ads have simply replayed his own words . But for the first time, a new Clinton ad is… Continue reading [AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:

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[PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

END VIOLENCE AGAINST CHILDREN, THE GLOBAL PARTNERSHIP Child sexual abuse has become prevalent. In this light Verdant Seal decided to sensitize the public about the results of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with… Continue reading [PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

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[AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

To connect with target audience and ensure maximum returns from advertising spend, Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, has called on advertising practitioners to pay close attention to digital advertising. Mr Segun Ogunsanya CEO Airtel Nigeria. Ogunsanya, who spoke at the just concluded 2016 ADVAN Awards for marketing excellence held last… Continue reading [AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

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[VACANCY!]#CLASSIFIEDADs: ORANGE ACADEMY IS LOOKING FOR A BRAND AND BUSINESS MANAGER FOR AN AGENCY; DETAILS. APPLY:

A fast rising brand is seeking a qualified individual as Strategy and Business Development Manager. This position reports to the Marketing and Communications Manager Responsibilities include but are not limited to: – Manage and execute a portfolio of multiple fast paced, highly analytical platforms for sales reviews and strategic projects. – Effective management of companies… Continue reading [VACANCY!]#CLASSIFIEDADs: ORANGE ACADEMY IS LOOKING FOR A BRAND AND BUSINESS MANAGER FOR AN AGENCY; DETAILS. APPLY:

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[BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions… Continue reading [BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!

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[BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ:

Apple announced in October 25, 2016 its profit over the past quarter fell 19 percent to $9 billion, pulled down by a drop in iPhone sales. The world’s biggest company by market value said revenue in the fiscal fourth quarter fell to $46.9 billion from $51.5 billion a year earlier. The results were largely in… Continue reading [BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ:

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[BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:

Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre. Watch the introduction of Microsoft Surface Studio: At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s… Continue reading [BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:

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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and… Continue reading [BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

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[ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ:

​Asher Nash is a blue-eyed baby who loves posing in front of the camera, so his mom Meagan decided to send some of his photos to a talent agency. But when she sent images of the 15-month-old boy, who has Down syndrome, to an Atlanta agency working for OshKosh B’gosh , she never heard back.… Continue reading [ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ: