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[AUTOBRANDS]#NEWS: VOLVO IS RECALLING 74,000 UNITS OF ITS’ SEDANS DUE TO FAULTY SEAT BELTS. READ:

​Volvo is recalling about 74,000 U.S. vehicles for an issue that might cause a seat belt to inadequately restrain passengers in a crash. The recall impacts each Volvo S60, S90, V60, XC60 and XC90 vehicles from the 2016-17 model years, Volvo spokesman Jim Nichols said. Nichols said the issue is caused by a connecting pin… Continue reading [AUTOBRANDS]#NEWS: VOLVO IS RECALLING 74,000 UNITS OF ITS’ SEDANS DUE TO FAULTY SEAT BELTS. READ:

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[FILM MAKING]#TECH: GOPRO RECALLS ITS KARMA DRONES DUE TO FLIGHT FAULTS. READ:

​GoPro on Tuesday recalled several units of its Karma drone following the discovery that, in a small number of cases, the quadcopters lost power during operation. The camera maker sold approximately 2,500 Karma drones to consumers since October 23. In the recall announcement , GoPro said there have been no related injuries or property damage… Continue reading [FILM MAKING]#TECH: GOPRO RECALLS ITS KARMA DRONES DUE TO FLIGHT FAULTS. READ:

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[AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

To say the Ponzi scheme (as it’s popularly called or should we say labelled) has gone viral would be an understatement. However, moved by curiosity about how the scheme worked, we took to the streets and here is what a verified guider has to say about the scheme. Watch Trending MMM Nigeria promo Ad: Chima:… Continue reading [AD OF THE WEEK]#MAVRO: MMM NIGERIA PROMO | MMM PAYS TV COMMERCIAL 2016. WATCH AD:

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[DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

​YouTube is celebrating its diverse creators and the impact they have on popular culture in a new ad campaign. The “#madeforyou” work by We Are Social shows off some of the top contributors to the site including TomSka and Tanya Burr. Rich Waterworth, marketing director for EMEA at YouTube, explained that the rise of such… Continue reading [DIGITAL]#CONTENT: YOUTUBE IS CELEBRATING THESE CREATIVES IN IT’S NEW CAMPAIGN.

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[BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:

We are not afraid to say or write about the truth, impactful and life changing creativities and issues that affect our lives either positively or negatively. We have covered a lot of famous Brands and brilliant advertising in this blog, albeit that doesnt mean if a Brand goofs we should temper the pen with justice.… Continue reading [BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:

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[TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:

Do you remember the flying Aladdin carpet Halloween prank last year October 30th which won Streamy Awards best prank? Well the prankster comedian Vlogger Jesse Wellen is back with a fresh idea this year, probably our best Halloween prank and costume for 2016. The Philly born prankster took to the streets of Manhattan in New… Continue reading [TRENDING]#VIRALVIDEO: HALLOWEEN SILVER SURFER PRANK 2016 BY JESSE WELLENS. WATCH VIDEO | DOWNLOAD COOKIE DANCE (CHIP CHOCOLATE) MP3:

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[AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:

​ Donald Trump’s ugly comments about women — calling them “dogs,” “fat pigs,” and so on — have been much discussed during the 2016 presidential campaign. He’s said enough sexist things that some of Hillary Clinton’s attack ads have simply replayed his own words . But for the first time, a new Clinton ad is… Continue reading [AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:

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[PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

END VIOLENCE AGAINST CHILDREN, THE GLOBAL PARTNERSHIP Child sexual abuse has become prevalent. In this light Verdant Seal decided to sensitize the public about the results of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with… Continue reading [PRINT ADs]#ADOFTHEWEEK: END SEXUAL VIOLENCE AGAINST CHILDREN; THE GLOBAL PARTNERSHIP BY VERDANT SEAL NIGERIA WITH SUSAN BENNETT (VOICE OF SIRI).

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[AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

To connect with target audience and ensure maximum returns from advertising spend, Airtel Nigeria’s Chief Executive Officer & Managing Director, Segun Ogunsanya, has called on advertising practitioners to pay close attention to digital advertising. Mr Segun Ogunsanya CEO Airtel Nigeria. Ogunsanya, who spoke at the just concluded 2016 ADVAN Awards for marketing excellence held last… Continue reading [AWARDS]#ADVAN2016: INDOMIE, AIRTEL WIN BIG AT ADVAN AWARDS 2016 AS AIRTEL CEO URGES AGENCY TO PAY ATTENTION TO DIGITAL ADVERTISING.

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[WORLD POLITICS]#REBRANDING: HILARY CLINTON EXPRESSES CONCERN OVER MONOPOLY IN AT&T / TIME WARNER MERGER. DONALD TRUMP SAYS HE’LL TERMINATE THE DEAL IF ELECTED AS PRESIDENT. READ:

  White House hopeful Hillary Clinton said the mega-merger of AT&T and Time Warner “raises questions and concerns” and merits further study. AT&T and Time Warner, home of CNN and HBO, have said the $108.7 billion deal will benefit consumers as they gird for anti-trust challenges from politicians and regulators. But they will face tough… Continue reading [WORLD POLITICS]#REBRANDING: HILARY CLINTON EXPRESSES CONCERN OVER MONOPOLY IN AT&T / TIME WARNER MERGER. DONALD TRUMP SAYS HE’LL TERMINATE THE DEAL IF ELECTED AS PRESIDENT. READ:

AD OBSERVER · AD WATCH · ADBUZZ · AGENCY NEWS · ARTS & POP CULTURE. · BLOGS · BRAND JOURNALISM · BRANDING · BRANDS · CAMPAIGN · PUBLIC RELATIONS · RADIO BROADCASTING · SOCIAL MEDIA · TELEVISION · TRENDS · WORLD POLITICS & REBRANDING

[WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

​Lai Mohammed, the Minister of Information and Culture, has debunked report in the social media that N3.4 billion was budgeted for the national reorientation campaign “Change Begins With Me.” The minister spoke on Friday in Asaba at the opening of the National Council on Information. He said that the report was a ruse and a… Continue reading [WORLD POLITICS]#REBRANDING: HONOURABLE LAI MOHAMMED DEBUNKS N3.4BILLION BUDGET FOR NATIONAL REORIENTATION CAMPAIGN.

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[BRANDS]#ACTIVATION: COCA-COLA LAUNCHES ‘COKE-GINGER’ IN AUSTRALIA AMIDST MIXED REACTIONS.

Few days after the Coke Company launched Coca-Cola lime in Romania, Coke has launched the new limited-edition “world first” ginger flavoured beverage to their soft drink stable. The new fizzy drink, which basically tastes like Coke mixed with ginger beer , hopes to spur sales during summer — after the marketing team at Coca-Cola South… Continue reading [BRANDS]#ACTIVATION: COCA-COLA LAUNCHES ‘COKE-GINGER’ IN AUSTRALIA AMIDST MIXED REACTIONS.