The Lacoste logo is a preppy stalwart, but designer and photographer Jean-Paul Goudetook it in a much trippier direction for a new capsule collection that’s launching in November 2016. In his redesign, the simple crocodile is replaced with a larger, wackier reptile wearing a dunce cap, riding a unicycle, and clutching a tinier crocodile. The colors, lines, and… Continue reading [BRAND FAILS]#REBRANDING: THE NEW LACOSTE LOGO IS JUST AN EPIC DISASTER, PERIOD! TAKE A LOOK:
Samsung’s bad month gets worse as the South Korean electronics giant warns that some of its washing machines may halt and catch fire. The tech giant says it is working with the US Consumer Product Safety Commission (CPSC) on a plan to fix top-loading washing machines prone to what Samsung terms “abnormal vibrations”, or as… Continue reading [BRAND FAIL] #SAD: SAMSUNG WASHING MACHINES TOO NOW EXPLODE!
Founded 22 January 1993 (23 years ago) Norwegian Air Shuttle, trading as Norwegian , is the third largest low-cost carrier in Europe, the second-largest airline in Scandinavia , and the ninth-largest airline in Europe in terms of passenger numbers. It offers a high-frequency domestic flight schedule within Scandinavia and Finland, and to business destinations such… Continue reading [ENEWS] #BRANGELINA: BRANDS ARE EXPLOITING BRAD PITT AND ANGELINA JOLIE’S DIVORCE. CHECK PEOPLE’S REACTION:
After a successful Rio 2016 Olympics outing graced by brilliant brand strategies and advertising, we seriously think Samsung Galaxy “HOT” note 7 batteries are burning out! Few days back on the Brand radio blog, we announced that Samsung is recalling all defective Samsung Galaxy note 7 phablets following a report by a man whose SUV caught… Continue reading [BRAND FAILS]#HOTNOTE: IT’S OFFICIAL; SAMSUNG GALAXY NOTE 7 BATTERY EXPLOSION IS THE WORST BRAND CALAMITY YET.
Shortly after a successful campaign at the Rio 2016 Olympics, Samsung is recalling millions of the new Galaxy Note 7 worldwide over battery problem. Reports have it that the devices can catch fire while charging. The Note 7 was unveiled just a month ago, and arch rival Apple (AAPL, Tech30) is expected toshow off its… Continue reading [BREAKING!] #OOPS: SAMSUNG IS RECALLING ALL GALAXY 7 NOTES. FIND OUT WHY:
Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page… Continue reading [AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:
Yesterday,the ‘Pana’ crooner tekno official posted his picture above on his Instagram page and followed it with a caveat. However, trust Nigerians ‘never to carry last’ in responses to celebrity goofs. Hit the jump: ©thebrandradio 2016. All rights reserved.
GTBANK Spoof via Linkedin Few weeks to the kickoff of the Rio Olympics games 2016, the IOC enforced its infamous Rule 40 of the Olympic charter which states that “Except as permitted by the IOC Executive board, no competitor, coach, trainer or official who participates in the Olympic Games… Continue reading [BRAND STORIES] #SPORTS: HOW NIKE RUINED AD SALES FOR BRANDS IN RIO OLYMPICS 2016. WATCH AD, DOWNLOAD MUSIC:
Dbanj signs new MTN deal. The kokomaster parted ways with Michael Adenuga’s Globacom and pitched tent with rival, MTN. ‘The deal happened a few weeks ago and Dbanj is very happy about it’ as confirmed by reliable sources. D’banj is currently in South Africa and is yet to respond to enquiries at the time this… Continue reading [BREAKING NEWS] #BRANDENDORSEMENTS: D’BANJ QUITS GLOBACOM DEAL, SIGNS RIVAL MTN CONTRACT.
Mercedes-Benz has pulled a TV commercial off air after criticism that the ad misleadingly suggests its new 2017 E-Class car has more self-driving capabilities than it actually does. “Is the world truly ready for a vehicle that can drive itself? Ready or not, the future is here,” says a voiceover in the ad , which… Continue reading [BREAKING ADNEWS] #ADFAIL: MERCEDES BENZ WITHDRAWS ‘SELF-DRIVING’ TV AD AMIDST CONTROVERSIES. READ:
Just at the nick of time for the Olympics, Dove has put an athletic spin on the recently launched “MyBeautyMySay” campaign, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field. The effort includes a slot, presented as a letter to the media. … Continue reading [ADVERTISING] #RIO2016: DOVE’S NEWEST CAMPAIGN CALLS OUT MEDIA TO FOCUS ON THE ATHLETE NOT HER CURVES.
MTN Group Ltd. fell in Johannesburg trading as Africa’s largest mobile-phone company after reporting a first-half year loss after agreeing to pay fines levied against it following the violation of the sim registration deadline given by the Nigerian Federal Government last November. The shares dropped 2.5 percent to 138.13 rand by 11:25 a.m., after earlier… Continue reading [BRANDWEEK] #BUSINESSREPORT: MTN RECORDS MASSIVE LOSS AFTER NCC FINE. READ: