Hours earlier, this screencap of two Amstel Malta low sugar malt drink and non-alcoholic Malt drink has gone viral on social media after media personality Lara wise shared on her Instagram page warning consumers that the brand may have entered into the pirates’ bay.
further inquiry into this, we tried contacting Amstel Malta.
Amstel Malta endorse the two products saying their product packaging just changed slightly with information provided boldly on it as directed by Nigeria’s National food and drugs administration agency NAFDAC.
Check out their response below:
Amstel Malta, is one of the leading malt drinks in the Nigeria and a product of Nigerian Breweries Plc
Few months ago, the Brand recently re-launched in a new credential campaign tagged “ Why Add More ”
The ad which is already being aired on traditional media outlets (radio, tv and billboards, among others) was introduced to reinforce the brand’s positioning in the marketplace as the Premium Malt Drink of choice, with an original formulation that contains Less Sugar and is enhanced with essential vitamins and minerals.
Watch Amstel Malta #Whyaddmore TV commercial ft Mai ATAFO and Beverly Naya here:
The campaign uses everyday life experiences and humour to emphasize that adding more may not always be the best.
(L-R): Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc; Ruth Osime, Editor, ThisDay Style; Mrs. Ngozi Princewill-Utchay, CEO, Artelier Lifestyle Consultants; Chidike Oluaoha, Senior Brand Manager, Amstel Malta; at the official launching of Amstel Malta’s new campaign, Why Add More held in Lagos in August 2016.
Amstel Malta was launched by Nigeria Breweries in 1994.
Note:The National Agency for Foods and Drugs Administration and Control (NAFDAC) has raised alarm over the proliferation of unwholesome alcohol drinks in the market, especially dry gin.
Speaking to the News Agency of Nigeria (NAN) in Jos, Dr. Abubakar Jimoh, Director, Special Duties for NAFDAC, said the agency had been advising consumers to be wary of counterfeit and unregistered drinks in the market.
Compiled and edited by: Jimmy Adesanya (Facebook ,LinkedIn)
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