Via Adweek: In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have a way to track all visual and verbal mentions of their brands on television. Media measurement company iQ Media has released a… Continue reading [ADVERTISING]#INSIGHT:VIDEO ANALYTICS IS NOW ON TV, IQ MEDIA CAN NOW TRACK EACH TIME A BRAND IS SHOWN OR MENTIONED. TAKE A LOOK:
ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past… Continue reading [EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
Another mass job lay-off is imminent in Ericsson Nigeria. The telecommunications company is planning to lay off several of its Nigerian employees and outsource the work to India by the end of the November. According to sources, the affected workers are working in the Network Operating Centre and have allegedly been tasked with handling the… Continue reading [BRANDS]#NEWS: LAY-OFFS LOOM IN ERICSSON NIGERIA, AS COMPANY SET TO HIRE INDIANS.
American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million.… Continue reading [BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
Lipton has launched its first ever mobile-first campaign in a bid to show up “in the right places” and showcase “the human side of tea” Lipton ditched TV for a mobile-first campaign in order to reposition the brand for a younger audience and highlight its ethical credentials. The ‘#BeAMaker’ campaign sees Lipton drive its sustainable… Continue reading [ADVERTISING]#NATIVEADs: LIPTON IS DITCHING TV FOR 360° DIGITAL CAMPAIGNS.
YBNL CEO, Olamide Baddo has successfully fulfilled his 3 years obligation to telecommunications giant, Etisalat. The TELECOMMS Brand took to Instagram yesterday to announce this. @etisalatnigeria: It’s been 3 amazing years of working with you @baddosneh. All of us at @etisalatnigeria wish you the best in your future endeavours 🙌🙌🙌 #BaddoRocks The rapper also took… Continue reading [BRANDS] #ENDORSEMENTS: ETISALAT BIDS OLAMIDE FAREWELL AFTER A SUCCESSFUL 3 YEAR AMBASSADORIAL CONTRACT.
Ace Comedian and Airtel Brand ambassador Akpororo and his wife, Josephine celebrated their first wedding anniversary yesterday; November 14, 2016. He took to his Instagram page to express his love and appreciation for his lovely wife and fans. “My world, my all in one. Thank you for coming into my life, thank you for your… Continue reading [CELEBS]#ENEWS: AKPORORO AND WIFE CELEBRATES FIRST WEDDING ANNIVERSARY.
Leonardo DiCaprio is a stickler for detail when playing the part of a new movie character and it seems like the Hollywood star is just as obsessive when it comes to hotel design. The artists’ renderings for his new resort on a small island off the coast of Belize – slated for opening in 2018… Continue reading [LUXURY]#LIFESTYLE: LEONARDO DICARPRIO’S 104 ACRE PRIVATE ECO-ISLAND RESORT OFF BELIZE. TAKE A LOOK:
Tomisin Jasmin Ogunnubi, a 12 year old pupil of Vivian Fowler Memorial College for Girls, Oregun, Lagos, under the tutelage of an ICT partnership between the school and New Horizons Computer Learning Centre, has developed an Android mobile tracking application called My Locator. The app helps a user to know his geographic location, view it… Continue reading [SMART KIDS]#TECH: 12 YEAR OLD VIVIAN FOWLER SCHOOL GIRL DEVELOPED A MOBILE APP. TAKE A LOOK AT WHAT THE APP DOES: