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[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD

The Coke company took to their website to announce the launch of the Coke Lime in Romania.

Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and digital experiences and contests, in-store executions and surprise-and-delight PR activations.
Coca-Cola Lime is bottled locally in Ploiesti, Romania and is available nationwide in a wide variety of packages for all occasions, including 250-ml returnable glass bottles, 330-ml non-returnable glass bottles, 330- ml cans, and 500-ml, 1.25-liter and 2-liter PET bottles.

“We are confident that lime is a suitable flavor for the Romanian taste profile… that modern and trendy taste that everyone is looking for in a drink nowadays,” said Iuliana Nedelcu, senior brand manager, Coca-Cola Romania and Moldova.

Watch Coke Lime TV Commercial Romania:

BRAND STORY:
Coca-Cola (with) Lime was a variation of the original Coca-Cola . It was introduced in North America in the first quarter of 2005 before being quietly discontinued in 2006. The formula is the same as regular Coke but with added lime flavor. 

The decision to market the product was based on popular feedback from consumers in 2004 with the release of Diet Coke with Lime.

An advertisement of Coca-Cola with Lime appeared on television during the March 7, 2005 broadcast of American Idol . The ad uses Harry Nilsson ‘s hit-song “Coconut ” in an edited and slightly altered form with the mondegreen “You put the lime in the Coke, you nut.”

Coca-Cola with Lime was also made available in the United Kingdom in green bottles, as was other citrus flavour Coca-Cola with Lemon but in clear bottles the year before, as a limited summer edition in 2006. Coca-Cola with Lime was also available in Sweden, but is now discontinued. It was  tested in the Netherlands as limited summer edition 2005 and is now widely available in that country. Coca-Cola with Lime is also available in Singapore . The Coca-Cola with Lime beverage was also given a limited-edition run in Ireland along with the Diet version; however, now only the Diet Coca-Cola with Lime variety remains on sale in that country.

Coca Cola with Lime was briefly available in Australia, but proved quite unpopular with some larger retailers such as Woolworths and Coles , who bought in bulk, having to reduce the price considerably (50c for a 1.25 L bottle compared to around A$ 2 for all other varieties) in order to clear the product out. Diet Coke with Lime was discontinued in the UK as was Diet Coke with Lemon in early 2007, having been renamed Diet Coke with Citrus Zest in 2007, which is mixture of lime and lemon taste.

Coca-Cola “Lime” is currently available to buy in Japan as of November, 2015 and in Romania and Poland as of October, 2016.

Diet Coke with Lime is a popular offering in North America, where Coca-Cola Freestyle fountain dispensers also enable fans to add lime and other flavors to an array of sparkling and still brands.

Coke debuted the one brand digital campaign this year and has featured over several Ad agencies spanning across United states, Great Britain, Buenos Aires and Madrid with McCANN and Oglivy & Mather’s being in the lead.

Meanwhile, The company reported October 26, 2016. Coca-Cola said worldwide revenues fell in the quarter to September 30 by 7.0 percent from a year ago to $10.6 billion, with sharp declines in its Latin America and Europe-Africa-Middle East regions due to slow global economy and the health-driven turn against sweet sodas dented Coca-Cola sales for the sixth straight quarter, delivering a 28 percent hit to net income.

Growth in North America was strong but Asia, another key market, only registered slight gains, the company said. Net profits for the quarter came in at $1.05 billion, a big drop from $1.45 billion a year ago.

Earnings per share were down 27 percent at 24 cents, but on an adjusted basis came in at 49 cents, just beating analyst forecasts. The company said that operating margins gained 50 basis points, helped by restructuring and other initiatives.

“We continued to see solid revenue results in our developed markets with two percent unit case volume growth and a continued focus on price realization. The United States, Japan and Western Europe delivered standout performance underpinned by innovation and world-class marketing,” chairman and chief executive Muhtar Kent said in a statement.

Client: Coca-Cola

Compiled by: Jimmy Adesanya (Facebook, LinkedIn)

©thebrandradio 2016. All rights reserved.

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