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[BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:

Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre.

Watch the introduction of Microsoft Surface Studio:

At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s company’s first desktop PC that comes with the thinnest LCD monitor ever built. Panay, Microsoft’s leader of devices, revealed a new family of Microsoft devices in the form of company’s first ever desktop PC in the form of Surface Studio.
It’s powered by Microsoft’s PixelSense and TrueColor technology. Its display is thinnest LCD monitor ever built with 1.3 mm thickness. Its 28-inch screen houses 13.5 million pixels, 63 percent more than a 4K TV.

This beautiful product has 2.1 surround speakers and a forged aluminum enclosure.

Here are some more specifications:

CoreCore i5/ i7 quad-core processor

32GB RAM

It’s touchscreen, of course

Dual cooling fans

192PPI, 3:2 aspect ratio

NVIDIA GeForce GTX 980M graphics

True Scale

HD camera

Windows Hello

Zero-gravity hinge

Surface Studio also comes with a new form of input device named Surface Dial. You can use this device to rewind what you did with ink by spinning its dial.

Surface Studio is available for pre-order since 26th October for $2,999 and a high end version at $4,199.

Microsoft also launched the Microsoft Surface Book i7, the updated version of its last year’s release. It comes with 3 times more graphics as compared to MacBook Pro 13-inch model. Also, you get 16 hours of battery life.

The Company also announced the Paint 3D app which lets you create and share 3D content on your Windows 10 OS. You can scan a real-life 3D object and edit it using Paint 3D. You can also head on to the Remix 3D community to find 3D content created by other people. Until now, the Paint app on Windows has been simple and used for basic image editing. In fact, many people don’t think of it as an image editing software at all. They take it for granted.At the Microsoft Surface event, Redmond has made an effective attempt to change people’s thinking about the vintage Paint app. They have announced Paint 3D on Windows 10 OS. The new Paint app will be a part of the Windows 10 Creators Update. A demonstrator at the event scanned a sand castle in 3D using HP Elite X3 smartphone. She then created a 3D image using the scanned castle and other 2D images. The magic select tool allowed her to remove the background of an existing image. The new Paint 3D has many inbuilt tools to improve the image. The final image can be shared online directly from the Paint 3D. If you have a 3D printer, you can print the 3D images you create using the Paint app.

Along with the new Paint app, Microsoft also announced Remix 3D, an online community created to share 3D content. There is a feature called Boards which allows you to save 3D images present in the community for later use. Microsoft has also partnered with Trimble which brings their SketchUp 3D content community to Microsoft users. The Remix 3D Preview is available in the US, UK, Canada, Australia, and New Zealand.

Watch the New Macbook Pro ad here:

“When two brands fight, its only the consumer that benefits”

…and we undoubtedly feel the WACOM Cintiq is just another Collateral damage in these emerging “Brand war.”

What do you feel about these two brands going head-to-head?

Drop us a comment below.

Compiled and edited by: Jimmy Adesanya.(Facebook/LinkedIn)

©thebrandradio 2016. All rights reserved.

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