AD FAILS · AD OBSERVER · AD WATCH · ADVERTISING · AGENCY NEWS · BLOGS · BRAND JOURNALISM · BRANDED HEALTHCARE · BRANDING · BRANDS · CAMPAIGN · LOCAL BRANDS · PHOTOGRAPHY · SMART KIDS · SOCIAL MEDIA · VIRAL VIDEOS

[ADVERTISING]#HEALTHCARE: OSHKOSH B’GOSH REJECTS BABY WITH DOWN’S SYNDROME IN THEIR TODDLER FASHION CAMPAIGN, MOM FIGHTS BACK.READ:

​Asher Nash is a blue-eyed baby who loves posing in front of the camera, so his mom Meagan decided to send some of his photos to a talent agency.


But when she sent images of the 15-month-old boy, who has Down syndrome, to an Atlanta agency working for OshKosh B’gosh , she never heard back.


After weeks of no response, she reached out to the agency to find out what had happened.

“Something in my gut told me to reach out to them because I couldn’t believe that he hasn’t gotten at least one call from them,” Nash, from Buford, Georgia, told source.

When she did get a reply, she couldn’t believe what she was reading.

“They responded back by saying ‘the company didn’t specify special needs ,'” she said. “I sat back all confused… I immediately wrote a well-thought-out message explaining to them my son had every right to be considered.”

She said the company apologized and said they would submit him as a potential model in the future, even if they weren’t specifically looking for a child with special needs. But after the interaction, Nash wondered how many other agencies initially overlooked children with special needs.

She decided to share her story with “Changing the Face of Beauty,” a non-profit organization that campaigns for brands to partner with kids with disabilities.

Eight-year-old Addison, Asher’s older sister, also decided to spread the word. For Down Syndrome Awareness month, which is October, she shared her little brother’s story with her classmates in Georgia. Students wore blue and yellow, the colors dedicated to the cause.

The family shared the story on its Facebook page, Asher’s Down Right Perfect. Another, popular Facebook page, Kids With Down Syndrome, also picked up the story. It was shared tens of thousands of times and began catching the attention of blogs and news organizations.

That’s when OshKosh B’gosh noticed and reached out to the mom.

“OshKosh B’gosh appreciates the importance of representing the diversity of our customers in our advertising,” a spokesman for the company said in a statement to the Atlanta Journal-Constitution . 

“Since we became aware of Ms. Nash’s request, our team has reached out to her directly to better understand her perspective and provide additional information about our casting process,” the statement continued.

“We agree there is an opportunity for greater representation of children with special needs in advertising. We look forward to meeting with Asher and his family, as well as taking steps to enhance the representation of diverse children in our marketing.”

Nash said she doesn’t blame the company.

“I had no intention whatsoever to put them under in a negative light,” she told sources. I hope they eventually use kids with disabilities.”

She has agreed to meet with them next week and hopes to continue spreading the message that all kids need to be included.

“It’s going to show the world that these kids matter,” she said.

Additional credits: inside edition

©thebrandradio 2016. All rights reserved.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s