GO PLACES is a novel global Employee Value Proposition (EVP) campaign to support and inspire Heineken Operating Companies to strengthen talent attraction, engagement and development.
GO PLACES is aimed at attracting potential hires while simultaneously engaging current employees. It is about winning-in-talent and winning beyond talent.The campaign has two basic assets- The “Manifesto” and “The Interview”. The Manifesto is a video which provides an interactive experience that perfectly illustrates the distinctive career prospects employees could expect from working at any of the HEINEKEN operating companies in 70 countries.
The interactive Interview consists of 12 timed questions, designed to reveal the unique character traits prospective candidates will bring into the HEINEKEN world.
The Go Places Campaign is therefore calling on interested candidates to visit http://www.theheinekencompany.com/goplaces and watch ‘The Manifesto before taking “The Interview”. After answering the questions a profile is generated based on the responses.
Watch the Heineken Go places TV ad here:
The profile is HEINEKEN’s interpretation of the candidate based on their responses to the questions asked, with all the strengths and skills the answers reveal. To progress the application further a link with the “Apply Here” tag will lead the candidate to where he or she can apply for available openings. Prospective candidates can follow our LinkedIn and Careers pages as well as share the links on other social media platforms like Facebook and Instagram.
The advertised positions are open since Monday, 17th October 2016. After the campaign is concluded, the company plans to expose shortlisted candidates who pass the recruitment test to the endless opportunities within the world of HEINEKEN.
You can take the interview at http://www.theheinekencompany.com/goplaces.
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