Last month,Apple took some negative critisicms and Memes when it announced that its latest iPhone, the (iPhone 7) would come with no headphone jack in favor of bluetooth headphones,
Now that the phone is out, it makes sense for Apple-owned Beats by Dre to pitch all the things you can do with its cordless headphones.
Watch #gotnostrings TV Ad:
The new 90-second spot, “Got No Strings,” is the first work from Anomaly in Los Angeles, which won a review for creative duties in May (though several agencies, including R/GA, work for the brand as reported by Adweek).
The effort featured Nicki Minaj, Michael Phelps, Steve Buscemi, Karlie Kloss, Amber Rose, Pharrell Williams, DJ Khaled, Travis Scott, Rebel Wilson, Ben Simmons, William Chen, Young M.A, Sayo, Juno Temple, Karen Civil, Liza Koshy, Al Rocco, Miyavi and PartyNextDoor.
The global campaign positions the merits of a cordless life as a wonderful discovery, using a song from Disney’s Pinocchio to tout “all about the true benefits of wireless living,” according to the brand’s release. It also showcases three new headphone models including Beatsx, Beats Solo3 Wireless, and Powerbeats3 Wireless.
The campaign will also include digital, social and out-of-home elements.
Beats created by Andre ‘Dr.Dre’ Young and former interscope Geffen A&M Records chairman Jimmy Iovine in 2006.
The subsidiary’s product line is primarily focused on headphones and speakers . Beats’ original product line was manufactured in partnership with Monster Cable company.Following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of its subscription-based streaming service, Beats Music .
Credits: beats by DRE
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