The Lacoste logo is a preppy stalwart, but designer and photographer Jean-Paul Goudetook it in a much trippier direction for a new capsule collection that’s launching in November 2016. In his redesign, the simple crocodile is replaced with a larger, wackier reptile wearing a dunce cap, riding a unicycle, and clutching a tinier crocodile. The colors, lines, and… Continue reading [BRAND FAILS]#REBRANDING: THE NEW LACOSTE LOGO IS JUST AN EPIC DISASTER, PERIOD! TAKE A LOOK:
Earlier this year Shell had debuted its #makethefuture campaign with a brilliant TV ad that featured a young technician making electricity from scrap metals and magnet. Few days ago, Yemi Alade was in Rio De Janeiro, Brazil with Geniuzz (her label mate) to deliver a memorable performance for Shell’s #MakeTheFuture campaign; as well as premiere… Continue reading [AD OF THE WEEK] #MAKETHEFUTURE: BEST DAY OF MY LIFE BY SHELL FEATURING YEMI ALADE, JENNIFER HUDSON, STEVE AOKI, TAN WEI WEI, PIXIE LOT, LUAN SANTANA. WATCH AD:
Advertising Agency : Cosse Joe Public ECD: Yomi Omotehinwa Art Director : Yinka Agbabiaka Copy writer :Tobi Amuda Agency: 7even Interactive CW: Ndukwe Ifeanyichukwu Onuoha AD: Olajuwon Marc CD: Ndukwe Ifeanyichukwu Onuoha Agency: X3M Ideas Nigeria. AG: Symbiosis C2D AD: Ken CW: Yemi Agency: O2 Academy Creatives: Team Alpha. Eazyhire.com.ng : Client @IBdonacha : Designer … Continue reading [HAPPY INDEPENCE] #ANNIVERSARIES: THESE ARE SOME OF THE PRINT ADS WE CURATED FROM NIGERIA’S 56TH INDEPENCE DAY CELEBRATION 2016. ENJOY
Puma has endorsed The Weeknd as its newest brand ambassador with a collaborative shoe and clothing line set to release in 2017; the athletic wear brand announced today. After releasing a new single “Starboy” off his new album last Friday and breaking the record for most streams ever, you could say the singer’s having a… Continue reading [BRANDS] #ENDORSEMENTS: PUMA JUST SIGNED THE WEEKEND AS IT’S BRAND AMBASSADOR FOR 2016.
The live-action remake of Beauty and the Beast isn’t due until March 2017, but that hasn’t stopped the craze and excitement over seeing Emma Watson playing its signature lead heroine. We’ve seen a glimpse of the trailer. Watch below: Watson reading her lines as Belle and sketches of what her onscreen wardrobe would look like.… Continue reading [MOVIES] #DISNEY: EMMA WATSON IS STARRING IN BEAUTY AND THE BEAST MOVIE REMAKE.