AD OBSERVER · AD WATCH · AGENCY NEWS · BRAND ENDORSEMENTS · BRAND JOURNALISM · BRANDS · COMMUNITY · LOCAL BRANDS · PREMIERESHIP LEAGUE · SPORTS BRANDS · WORLD POLITICS & REBRANDING

[BRAND NEWS]#UPDATES: NIGERIAN SENATE PRESIDENT BUKOLA SARAKI URGES MTN ON CONTINUED SPORTS DEVELOPMENT.

​President of the Nigerian Senate, Dr. Abubakar Bukola Saraki, on Tuesday challenged MTN Nigeria to play an increased role in sports development in the country.

Speaking to reporters after a courtesy call by a delegation of the MTN Group in Nigeria led by Brigadier General Sani Bello (Rtd) and Ferdinand Moolman, Saraki emphasised that there was a need for large corporations to play a part in ensuring that Nigerian athletes had the necessary corporate funding to compete at the highest levels on the international stage.

“It would be great for thriving corporations like MTN Nigeria to begin to look at how they can contribute to national sports development in Nigeria,” the Senate President said, “Such endeavours can make up a critical part of the Corporate Social Responsibility contributions of these companies.”

Saraki cited the example of the Delta Airlines which came to the aid of the Nigerian National football team, popularly known as The Dream Team, at the recently concluded Olympic Games in Rio, stating that such interventions in sports should become more commonplace.

“We need to encourage more corporations to set up funding mechanisms like foundations that our athletes can benefit from. Doing this would address the issues of funding that have limited our previous successes in international sporting events.

“All around the world, athletes benefit from private sector sponsorship — Nigerian athletes should not be the exception. Doing this would help with the preparation of our athletes prior to sports outings, and would also contribute to the logistic requirements that are a necessary ingredient for success”, he said.

©thebrandradio 2016. All rights reserved.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s