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[BRAND ACTIVATION] #FMCG: SOSACO INTRODUCES JAGO ‘GOLD’ FULL CREAM MILK INTO NIGERIAN MARKETS.

Following scrambles by diary milk brands to grasp the milk niche markets in Nigeria, Sosaco doesn’t want to be left out and in a bid to thrill its consumers with vital nutrients, vitamins & minerals, Sosaco Nigeria Limited has launched the new Jago Gold Full Cream Instant Whole Milk Powder in the premium segment of the milk powder market providing them varieties of options to choose from.

The company also showcased a new, exciting and more appealing New Pack design for its flagship brand Jago D’lite which is a top leading player of Popular milk Segment in Nigeria in order to reposition the Jago brand in the minds of the consumers to retain their love and loyalty to the brand.

The new Jago Gold Full Cream Milk powder offering is an answer to the clarion call sounded by Jago’s loyal customers and is a product of intense research and deep consumer understanding. With the introduction of new Jago Gold, Jago Milk now has an offering for all segments of the packaged milk powder industry and affords our beloved consumers an opportunity to experience full cream instant whole milk powder like never before’’ this statement was made by Mr. Francis Ogboro, the Chairman of Sosaco Nigeria Limited while speaking at the trade launch event held recently at Sheraton Hotel Ikeja.

The new Jago Gold, and demonstrable line extension from the classic Jago D’Lite, comes with key vital nutrients, vitamins & minerals that ensure strong and healthy growth. Made from fresh Cow’s milk with the goodness of full cream, the new Jago Gold Full Cream milk powder is said to be manufactured and packaged “to redefine both quality and taste, and this would make it an instant winner in the market place”. The product is available in all popular pack sizes.

Also speaking at the launch event was the Managing Director of Sosaco Nigeria Limited, Mr. Shailesh Kumar, who asserted that Jago as a brand will continue to address the needs of its consumers who come from all segments.

He further added that one of the main aims of the brand is to continually find innovative ways of delivering the best to its consumers.

Kumar said, “All our products are focused on all round nourishment and exceptional taste which is why they are fully fortified with Vitamin A, D3, contains essential Vitamins and Minerals to boost healthy growth.

This is just another milestone towards our commitment to deliver a wide range of quality products to the consumers.”

He further revealed that many more quality products would be launched under the Jago umbrella in the nearest future. Mr. Shailesh Kumar said that Jago milk products give its consumers a healthy start to the day, thus helping them to bring out their best in line with the new Jago brand tagline – ‘For the Winner in You’.

The thematic campaign for the new Jago Milk TVC tagged “Get Set Jago” was also premiered however as at the time of this post it hasn’t been published. The campaign aims to depict the brands’ vision to continually aid the consumers to put out their best and strengthen the winning mentality inherent in each one of us.

Jago Milk is being distributed in Nigeria by Sosaco Nigeria Limited & being packed at ultra-modern state of the art factories at Lagos & Sango Ota.

©thebrandradio 2016. All rights reseIkeja.

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