Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them.
Mark Zuckerberg who arrived Lagos yesterday expressed his happiness about meeting with entrepreneurs and having the privilege to learn how Nigerian start up ecosystem works.
The Facebook founder made the commendation on his Facebook page, during a vist to Co-creation Hub Nigeria, CcHUB, in Yaba area of the state saying:
“Next stop: Lagos! This is my first trip to sub-Saharan Africa. I’ll be meeting with developers and entrepreneurs, and learning about the startup ecosystem in Nigeria. The energy here is amazing and I’m excited to learn as much as I can. Our first stop is the Co-creation Hub Nigeria (CcHUB) in Yaba. I got to talk to kids at a summer coding camp and entrepreneurs who come to CcHub to build and launch their apps. I’m looking forward to meeting more people here!.”
Yesterday, the social network debuted an updated Offers section that feels like a digital coupon drawer. The move is meant to make it easier for advertisers to reach people who are likely to want a given offer while giving users a central repository that also reminds them which ones they have and when they expire.
Offers are not new to Facebook. In fact, they’re more than 4 years old, having existed in some form or another since early 2012. However, according to Facebook product manager Dan Barak, the updates will help “streamline” the way they’re created both for online and offline.
“We’re interested in both helping advertisers reach the consumers that they want in the way that they want them,” Barak said.
Advertisers will be able to target people Facebook thinks are most likely to redeem the offers or share them organically from their page. They can also include a bar code or QR code that will help with reporting how many have been claimed.
Offers will help users keep track of what they might want but don’t use right away. With a new Offers bookmark, people can review which ones they have while also receiving reminders when ads are about to expire. (Those with a bar code can scan them right from the Facebook screen.)
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