Bukola Ayenimowa, the marketing and special events manager of Music & Culture (M &C) radio station, has said that the King Sunny Ade-owned outfit will propagate Nigerian and African culture, and not just Yoruba culture.
In an interview chat with correspondents, last week Bukola said “as much as KSA is a Yoruba man, he is more than Yoruba. KSA has become a global brand and pride of not just Ondo State and Nigeria, but also Africa.”
On how it handles competition with other radio stations from Ondo, Ayenimowa said the station was already making wave beyond Ondo State, especially with its Hausa news, Yoruba news, Igbo programmes and Ebira programmes and other cultures.
“You know KSA is always ahead and we have directors like Ambassador Yemi Farounbi, Mr Dejo Olugbodi and Mr Clement Ige on board. They make things happen here,” he asserted.
Asked why the station is more about culture, and not music that King Sunny Ade is known for, he stated that music cannot be divorced from culture. According to him, “King Sunny Ade preaches Nigerian culture through both music and culture. That is why he put the two together and got the station’s name.
King Sunny Ade
KSA floated the station in his hometown Ondo State few months ago with Governor of Ondo state Segun Mimiko advising the management of the station to work together as one for the benefit of Ondo people. KSA tows the same line with another popular performer Yinka Ayefele who established Fresh FM in Ibadan about three years ago.
Sunny Ade’s station joins the likes of Adaba 88.9 FM (Akure), FUTA Radio 93.10 (Akure/FUTA), OSRC 96.5FM(Akure), and FRCN Ibadan Positive FM (102.50)(Akure) in occupying the airwaves and keeping the company of listeners in the state. The station happens to be the first music and culture station in Nigeria where we listen to different languages and music.
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