Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care.
Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page as a sponsored post-Oops! Read more here
Following month, Pewdewpie, the man known to have the highest YouTube views at any given point in Vlogging got slammed on false YouTube game reviews.
Scott Disick is another celebrity turned ambush online marketer and these celebrities are known to charge tons of millions for these sponsored social media posts.
Latest being the Kardashians and Jenner sisters “stealthily-disguising product placement” on Instagram.
On monday, Truth in Advertising (TINA), a nonprofit organization aimed at uncovering “false advertising and deceptive marketing,” issued an ultimatum to the Kardashians and Jenners to either remove over a hundred Instagram false advertisements or they’ll report to the Federal Trade Commission (FTC) of alleged violations.
In a press statement released on Monday, August 22, TINA Executive Director Bonnie Patten said, “When it comes to sponsored social media posts, the law is clear—unless it’s self-evident that an Instagram post is an advertisement, a clear and prominent disclosure is required so that consumers understand that what they are viewing is an ad.”
It continued, “The Kardashian-Jenner family and the companies that have a commercial relationship with them have ignored this law for far too long, and it’s time that they were held accountable.”
TINA added that deceptive methods of advertising were applied on those over one-hundred posts as they included “promotion of more than two dozen companies and related products.”
It can be recalled that this may not have been the first time Kim and Kylie are going under the hammer.
Rewind to March 2012 Kim K got slammed with a $5million dollar law suit promoting ‘Quicktrim pills’ as a dieting and slimming medication. Read more here
In August of 2015, the FDA was at Kim’s jugular once more for violating medical laws of advertising by plugging a morning sickness pill on her IG page.
Apparently a short healthcare marketing course could do Mrs Kardashian West some good?!
Adobserver: Jimmy Adesanya
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