Fairy, a brand of washing-up liquid launched 1950 and produced by Procter & Gamble at their West Thurrock factory (The London Plant), in England, is traditionally green, prompting the well-known advertising jingle “Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid”.
As of 2015 when the TV ad was published by Publicis, Fairy is sold in most parts of Europe and Africa, although regional names vary. Fairy liquid is available in a variety of colour and scent combinations.
The original white bottle with red cap was replaced with PET bottles.
In the some households, Fairy Liquid has become a genericized trademark for washing up liquid.
Watch Fairy washing up liquid tv ad from Procter & Gamble endorsed by Ireti Doyle below:
Agency: Insight/PUBLICIS Nigeria
Initially published January, 2015.
This ad is still being promoted on YouTube and has garnered over 10k view in total.
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