AD OBSERVER · AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · ANIMATION · BLOGS · BRAND ENDORSEMENTS · BRANDING · BRANDS · CAMPAIGN · DIGITAL MARKETING · EXPERENTIAL & MARKETING · NATIVE ADS · SOCIAL MEDIA · TRENDS

[BRANDS] #EMOJIS: TWITTER JUST ANNOUNCED PROMOTED STICKERS AND PEPSI IS THE FIRST OFFICIAL LAUNCH PARTNER. 

On July 27, twitter announced it will be rolling out sticker for tweeted photos.

Read more here

However, twitter finally announced the commissioning of ‘promoted stickers’

Read twitters official statements below:

We are always looking to provide fun ways for people to express themselves on Twitter. And as a brand, creative expression tools like GIFs, Polls, and emojis help you drive deeper customer engagement. We recently introduced #Stickers, a fun new way for Twitter users to add a pop of creativity to photos and connect them to the world on Twitter. Since then, millions of photos have been Tweeted using #Stickers in creative and dynamic ways across sports, news, and entertainment.

Starting today, brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickerslibrary and offer a form of creative expression that makes a person’s photos more fun and engaging. Promoted #Stickers represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.

How Promoted #Stickers work
Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.

Pepsi will be the exclusive launch partner of Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets for fans to use as part of their global PepsiMoji campaign. The partnership also includes a custom Niche creator campaign showing consumers how to use their#Stickers, as well as a branded Pepsi emoji and a Promoted Trend. 

This campaign marks the biggest partnership between twitter and Pepsi to date.

Announcer: Ilya Brown @ilyabrown via twitter

Adobserver: Jimmy Adesanya

©thebrandradio 2016. All rights reserved.

Pepsi will be the exclusive launch partner of Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets for fans to use as part of their global PepsiMoji campaign. The partnership also includes a custom Niche creator campaign showing consumers how to use their#Stickers, as well as a branded Pepsi emoji and a Promoted Trend. This campaign marks the largest partnership between Twitter and Pepsi to date.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s