‘The deal happened a few weeks ago and Dbanj is very happy about it’ as confirmed by reliable sources.
D’banj is currently in South Africa and is yet to respond to enquiries at the time this report was filed.
This will be the 2nd time Dbanj will fail to renew a deal with Globacom; his engagement with Kanye West’s G.O.O.D music was Moribund as early as it started.
D’banj and Globacom fell out in 2010 when the pop singer reportedly entered the company’s bad books and all efforts at reconciliation failed. Despite multiple interventions, the telco refused to extend his N70M two-year contract, settling instead for pop Twins Psquare for a four year deal worth over N240m.
But in 2013, a chance meeting with Glo’s billionaire owner Mike Adenuga led to a new endorsement deal, one of the costliest signings of 2013. That arrangement has now expired, and insiders say a renewal is not on the cards.
What’s not certain is whether Globacom desired a renewal in the first place.
‘D’banj is a content evangelist. Ideally he should have been with MTN in the first place. Glo really doesn’t do much with music content so I assume D’banj has been counting his losses seeing he would have earned huge cheques from MTN’s several VAS products’, a telecoms insider told us. There has been no official announcement from MTN, D’banj or Globacom.
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