AD WATCH · ADBUZZ · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDS · EXPERENTIAL & MARKETING · FMCG/PRODUCT PACKAGING

[BRANDS]#MARKETING: EX COCA-COLA CMO WANTS TO REVEAL COKE’S MARKETING SECRET IN A BOOK NEXT MONTH.

​Coke’s former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant.

Coca-Cola: ex-European marketing chief Javier Sanchez Lamelas

The book, Martketing: the heart and brain of branding, will hit the shelves on 15 September. It will discuss the “secrets” of Coke’s marketing blueprint, and how marketers can apply them to their own brand.

Lamelas was formerly Coca-Cola’s most senior European marketer, leading on global marketing initiatives. He left in February to set up his own consultancy, Martketing Global Consulting.

He has been replaced at Coke by Cristina Bondolowski, who takes up the role of global marketing vice president for developed markets.

Sources understood that UK would fall into her remit, as it did under Lamelas. In her role, she is responsible for leading marketing activation and talent development in Coke’s developed markets.

Bobby Brittain remains marketing director for Coca-Cola Great Britain.

©thebrandradio 2016. All rights reserved.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s