Mercedes-Benz has pulled a TV commercial off air after criticism that the ad misleadingly suggests its new 2017 E-Class car has more self-driving capabilities than it actually does. “Is the world truly ready for a vehicle that can drive itself? Ready or not, the future is here,” says a voiceover in the ad , which… Continue reading [BREAKING ADNEWS] #ADFAIL: MERCEDES BENZ WITHDRAWS ‘SELF-DRIVING’ TV AD AMIDST CONTROVERSIES. READ:
Coke’s former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Coca-Cola: ex-European marketing chief Javier Sanchez Lamelas The book, Martketing: the heart and brain of branding, will hit the shelves on 15 September. It will discuss the “secrets” of Coke’s marketing blueprint, and… Continue reading [BRANDS]#MARKETING: EX COCA-COLA CMO WANTS TO REVEAL COKE’S MARKETING SECRET IN A BOOK NEXT MONTH.