Olympic gold medal winner Usain Bolt is demanding that any company using him in an advertising campaign photo shoot must hold that shoot in Jamaica. Bolt noted that when his promotional activities began, company representatives always wanted to shoot photos in Los Angele or, Miami, and everyone would thank him for bringing jobs and investments… Continue reading [ADVERTISING] #PHOTOSHOOT: YOU MAY HAVE TO SHOOT YOUR NEXT ADVERT IN JAMAICA IF YOU WANT ME ON IT; MY PEOPLE NEED JOBS-USAIN BOLT
Just at the nick of time for the Olympics, Dove has put an athletic spin on the recently launched “MyBeautyMySay” campaign, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field. The effort includes a slot, presented as a letter to the media. … Continue reading [ADVERTISING] #RIO2016: DOVE’S NEWEST CAMPAIGN CALLS OUT MEDIA TO FOCUS ON THE ATHLETE NOT HER CURVES.