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[UPDATES] #BRANDACTIVATION: RITA ORA ENDORSES LAUNCH OF COKE ZERO IN THE UK. WATCH VIDEO:

Celebrating the launch of the new Coca-Cola Zero Sugar, the singer, songwriter and Coca-Cola fan Rita Ora joins us at our pop-up Taste Lounge in Central London.

“I’ve always been a huge Coca-Cola fan,” says Rita, looking glamourous as she sips a bottle of Coca-Cola Zero Sugar through a stripy red straw. “So I’m happy that there’s now a Coca-Cola that tastes just as good as the classic but without the sugar.

”If you’re like me and love the original Coca-Cola but want to enjoy it without the sugar then this is perfect for you.”

The launch of Coca-Cola Zero Sugar is all part of the commitment Coca-Cola Great Britain is making to help reduce the amount of sugar we all consume. As Jon Woods, General Manager Coca-Cola Great Britain says: “We know that millions of people across the UK love the taste of Coca-Cola Classic, so we’re excited to unveil new Coca-Cola Zero Sugar.”

“We’ve spent years developing this new recipe to get even closer to the original,” says Jon. “That’s important because we know a growing number of our consumers want to reduce their sugar intake but have been reluctant to try a no sugar option because they don’t think they taste as good as the original.”

As well as Rita, there are scores of fans enjoying their first taste of Coca-Cola Zero Sugar while soaking up the sights and sounds of the Taste Lounge. What did they think of the new drink? “It’s fab,” says Kiran from Essex. “It’s really refreshing. And it tastes exactly like Coca-Cola Classic. You would never think that there isn’t any sugar in it.”

Ashlea from Bath says the Taste Lounge is the perfect place to enjoy her first taste of the new drink. “It’s a fantastic experience. And I love the drink – it’s incredible how it doesn’t have any sugar whatsoever.”

Grace from London agrees: “It 100% tastes like Coca-Cola Classic. If you closed your eyes you would think that’s what you were drinking.”On the walls there are dozens of bottles of
Coca-Cola Zero Sugar, with their distinctive black and red branding reflected in mirrors, which make it look as if the rows of bottles go on forever.

The launch of Coca-Cola Zero Sugar is just one way we’re helping you to enjoy less sugar. Find out more about how we’re helping you to reduce the sugar in your diet. Coca-Cola Zero Sugar is out now to buy across the UK. Or if you’re lucky, you might be able to pick up one of the 4.5 free million samples of Coca-Cola Zero Sugar that are being given away this summer.

Watch video:

‘All these part of coke’s commitment to reduce sugar’
Credits: Coca-cola UK

©thebrandradio 2016. All rights reserved.

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