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[LOCAL BRANDS] #AGRICULTURE: THIS BRANDED ‘TOMATO JOS’ BY AN EXPATRIATE SHAMES NIGERIANS.

In the early quarters of 2016, Nigeria was hit by a barrage of economic woes; from crude oil prices that plummeted-which is the mainstay of the country; to uprisings of terrorist and militants that chose to rebrand their names at will. But most significant of all is ‘Tuta absoluta’ the tomato Ebola virus that complemented the rising value of the dollar and foodstuffs.

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Meet MIRA MEHTA; A young American lady & Harvard graduate who is a tomato farmer in Nigeria. Mira saw an opportunity in a situation deemed by Nigerians as ‘IMPENDING ECONOMIC RECESSION’.

She is a Harvard Business school graduate who is passionate about entrepreneurship and has decided to pitch her tent in Northern Nigeria, farming Tomatoes with the brand name ‘Tomato Jos’.

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Mira owns several Acres of Tomato farm and has successfully floated a tomato processing company.

Nigeria spends about N80bn ($400m) annually importing tomato paste, which is still termed substandard by the local consumers.

-adobserver: Jimmy Adesanya

©thebrandradio 2016. All rights reserved.

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