AD FAILS · ADVERTISING · BRAND JOURNALISM · BRAND WARS · BRANDMEET UP · BRANDS · COPYWRITING & STORYTELLING · DIGITAL MARKETING · FASHION & COUTURE · FMCG/PRODUCT PACKAGING · LUXURY BRANDS · OOPS! · SOCIAL MEDIA · SPONSORED AD

[OOPS] #CELEBS: NAOMI CAMPBELL COPIED AND PASTED AN ENTIRE MARKETING EMAIL FROM ADIDAS ON INSTAGRAM AS SPONSORED POST.

                     Naomi Campbell It’s what’s now known in the business as ‘doing a Disick’. We’re not naive. We totally get that celebrities often endorse products on their social media accounts in exchange for the odd freebie. But, we don’t know why some of them have to be so blatant about it. And why they can’t… Continue reading [OOPS] #CELEBS: NAOMI CAMPBELL COPIED AND PASTED AN ENTIRE MARKETING EMAIL FROM ADIDAS ON INSTAGRAM AS SPONSORED POST.

ADVERTISING · ARTS & POP CULTURE. · BRANDMEET UP · BRANDS · FEATURED AD · LUXURY BRANDS · PROMO

[PROMOTED] #ART: THIS NEW CHRISTIAN LOUBOUTIN LIPSTICKS ARE IT.

There’s nothing sexy about the word ‘products;’ call them “objets d’art,” on the other hand, and we must have them immediately. Louboutin knows this—after all, he’s made women lust after his creations for decades: First, with his red soles, then with nail polish and now, with 38 shades of lipstick in the most dramatic metal bullets (that double as necklaces) we’ve ever seen. There are three textures to… Continue reading [PROMOTED] #ART: THIS NEW CHRISTIAN LOUBOUTIN LIPSTICKS ARE IT.

ADVERTISING · ARTS & POP CULTURE. · BRANDMEET UP · BRANDS · FASHION & COUTURE · LUXURY BRANDS · MILLENIALS · PHOTOGRAPHY · PHOTOSHOP · TRENDS · TUNE IN: (COMING SOON)

[LUXURY BRANDS] #COUTURE: MARC JACOB’S SUMMER 16 ADVERTISING CAMPAIGN. HIGHLIGHTS:

This season’s ad campaign represents a series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking says Marc Jacobs CEO/Creative director at Marc.              Model: Linysiero Montero The spectrum of individuals photographed in… Continue reading [LUXURY BRANDS] #COUTURE: MARC JACOB’S SUMMER 16 ADVERTISING CAMPAIGN. HIGHLIGHTS:

ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDMEET UP · BRANDS · FEATURED AD · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · PROMO

[LOCAL BRANDS] #FMCG: BAYWATER LIMITED LAUNCHES CHOCO LOVE IN KANO.

L – R:Bayswater Industries distributor (Kano), Alhaji Abdullahi Adamu and his manager, Alhaji Zakaria; Managing Director, Bayswater Industries Ltd, Mr. Piyush Nair and Director, Bayswater Industries Ltd, Alhaji Kolo Doko, at the launch of Choco Love cocoa beverage drink in Kano Bayswater Industries, makers of Mr. Chef seasoning cubes, has launched Choco Love, a new… Continue reading [LOCAL BRANDS] #FMCG: BAYWATER LIMITED LAUNCHES CHOCO LOVE IN KANO.

AGENCY NEWS · BRANDING · BRANDMEET UP · BRANDS · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · TRENDS · TUNE IN: (COMING SOON)

[LOCAL BRANDS] #AGRICULTURE: THIS BRANDED ‘TOMATO JOS’ BY AN EXPATRIATE SHAMES NIGERIANS.

In the early quarters of 2016, Nigeria was hit by a barrage of economic woes; from crude oil prices that plummeted-which is the mainstay of the country; to uprisings of terrorist and militants that chose to rebrand their names at will. But most significant of all is ‘Tuta absoluta’ the tomato Ebola virus that complemented… Continue reading [LOCAL BRANDS] #AGRICULTURE: THIS BRANDED ‘TOMATO JOS’ BY AN EXPATRIATE SHAMES NIGERIANS.

BRAND GENIUS (DESIGN THINKING) · BRANDING · BRANDS · DIGITAL MARKETING · LOCAL BRANDS · SPORTS BRANDS · TRENDS · TUNE IN: (COMING SOON)

[LOCAL BRANDS] #ACTIVATION: ENDA WANTS TO MAKE RUNNING SHOES FOR LESS PRIVILEGED KENYAN ATHLETES.

             Enda Running sneakers Did you know Kenyans hold world records in virtually every category of mid- and long-distance running? Navalayo Osembo-Ombati and Weldon Kennedy are two social entrepreneurs who want Kenya to benefit more from its famous running reputation. Their new start-up,Enda—meaning “go” in Kiswahili—aims to make the first high-performance made-in-Kenya running shoe. But making the shoes in… Continue reading [LOCAL BRANDS] #ACTIVATION: ENDA WANTS TO MAKE RUNNING SHOES FOR LESS PRIVILEGED KENYAN ATHLETES.