AD OF THE WEEK · ADVERTISING · AGENCY NEWS · BRAND STORIES · BRANDS · BRANDWEEK REPORT · DIGITAL MARKETING · LOCAL BRANDS · NATIVE ADS · SPONSORED AD · TELEVISION · TRENDS

[BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.

According to brand analysts, ad spending across all media in Germany is experiencing a progressive nose dive.           Photo credit: emarketer More optimistic sources peg growth around 1% annually. Some channels, though—including online—are outperforming the average. According to the Zentralverbsnd der deutschen Werbewirtschaft (ZAW), total media ad spending in Germany declined by almost €1 billion ($1.11… Continue reading [BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.

AD FAILS · AD FRAUDS · ADVERTISING · AGENCY NEWS · BRAND JOURNALISM · BRANDMEET UP · BRANDS · TUNE IN: (COMING SOON)

[ADVERTISING] #ADFRAUD: AD-CONMAN GETS 7YEARS FOR DEFRAUDING OMNICOM INTERBRAND, OTHERS OF US$269MILLION. READ:

                     Bill Grizack A former ad strategist will serve up to seven years in a North Carolina prison after falsifying accounts worth an estimated $269 million, sources have confirmed. Bill Grizack defrauded ad agencies McKinney and The Variable (formerly Pave Advertising) by creating fake contracts from Coca-Cola and spirits giant Brown-Forman (which makes Jack Daniel’s) in an eight-month scheme that began in… Continue reading [ADVERTISING] #ADFRAUD: AD-CONMAN GETS 7YEARS FOR DEFRAUDING OMNICOM INTERBRAND, OTHERS OF US$269MILLION. READ: