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[BREAKING] #LUXURYBRANDS: ROLLS ROYCE JUST ANNOUNCED IT’S NEW VISION 100 CONCEPT CAR.

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Rolls-Royce Motors was created in 1973 during the de-merger of the Rolls-Royce car business from the nationalised Rolls-Royce Limited .
Vickers acquired the company in 1980 and sold it to Volkswagen in 1998 but further dealings went in favour of BMW to create Rolls Royce and own “the Spirit of ecstacy mascot” you see on every Rolls Royce. This is why Volkswagen owns the Bentley, a concept similar to every Rolls Royce.

Read more about Volkswagen vs BMW acquisition war here

Rolls-Royce is a marque known for being exceptional , and today it truly lived up to its name with the unveiling of a new Vision 100 concept car. It’s part of parent company BMW’s centenary celebrations, envisioning what the future of mobility will look like in another 20 or 30 years to come. See the BMW Vision 100 Concept here

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The RR answer is simply staggering in the extremism of its opulence and swagger, measuring nearly 20 feet in length (5.9m) and five feet tall, the Vision 100 dwarfs its occupants and nearby attendants in a way that even the grandest present-day Rolls-Royces can’t quite match.

In introducing the car, Rolls-Royce referred to it as “her,” and with good reason. The Spirit of Ecstasy figurine that sits proudly at the front of the car has also been personified in the form of an Ai called Eleanor inside the car.

Watch Rolls Royce 103EX Vision 100 teaser here:

“She’s your ethereal concierge,” says Rolls-Royce, and she handles most things around the vehicle in response to your voice commands. Like any good Ai, she will learn about you over time, remembering your preferred routes, restaurants, and apparently even your taste in art. The Vision 100 is a fully autonomous, zero-emissions vehicle, and it serves to underline BMW’s expressed belief that electric drive is the future.

The incredible thing about the grandiose car show was that it was just a two-seater. There’s a sofa (couch)— on the inside and no steering wheel or instrument panel to speak of. Rolls-Royce describes those things as “superfluous in this model.” Instead, residents within the confines of this luxury cocoon are presented with a full cabin-width transparent OLED display.

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The interior is dominated by Massacar wood, and includes a carpet of “hand-twisted silk” and “further extraordinarily soft silk” on the upholstery; leaving the exterior of this car speak for itself.

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The luggage compartment was introduced as helpfully positioned for servants and helpers to access, because obviously a Rolls-Royce owner would never even think of touching his or her own bags. Moreover, the whole concept of a “grand arrival” with the Vision 100 — which, to be fair, is a consistent theme with Rolls-Royce — basically marks this as a vehicle to communicate conspicuous wealth.

Credits: Rolls Royce.

Exhibition Photo credits: Vlav Savov via theVerge

Additional credits: Auto cars

Compiled and edited by: Jimmy Adesanya.

©thebrandradio 2016. All rights reserved.

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