ADVERTISING · AGENCY NEWS · BRANDS · TUNE IN: (COMING SOON)

[CAMPAIGN] #PITCH: PHD WINS VOLKSWAGEN’S $3.86bn ACCOUNT.

Volkswagen has awarded PHD its $3.86 billion global media buying and planning account, concluding a year-long review. The Omnicom Group agency beat off competition from incumbent WPP’s MediaCom and Interpublic’s Mediabrands to the world’s fifth largest advertiser as reported by reliable sources. The win consolidates media buying and planning in more than 30 countries, and… Continue reading [CAMPAIGN] #PITCH: PHD WINS VOLKSWAGEN’S $3.86bn ACCOUNT.

ADVERTISING · BRAND JOURNALISM · BRANDS · LOCAL BRANDS · MILLENIALS · SOCIAL MEDIA · WORLD POLITICS & REBRANDING

[WORLD POLITICS] #REBRANDING: STAYING IN EU WOULD FAVOUR UK BRANDS-DAVID CAMERON.

    UK prime minister: David Cameron. Britain’s advertising and marketing industries are renowned as a hub of creativity, a magnet for talent and as having an ability to export their services the world over. I want to ensure that they continue to prosper. And I believe that Britain remaining in a reformed European Union helps… Continue reading [WORLD POLITICS] #REBRANDING: STAYING IN EU WOULD FAVOUR UK BRANDS-DAVID CAMERON.

BRAND JOURNALISM · BRANDS · BREAKING NEWS · FACEBOOK · POLICE & LAW ENFORCEMENT · SAY NO TO VIOLENCE · SOCIAL MEDIA · TRENDS

[TRENDING] #PRAYFORORLANDO: FACEBOOK ACTIVATES SAFETY CHECK FOLLOWING ORLANDO LGBT CLUB SHOOTING.

A gunman armed with an assault rifle killed 50 people at Pulse gay nightclub in Orlando yesterday in the worst mass shooting in US modern history. Police killed the shooter at the  nightclub, who was identified as Omar Mateen , a 29-year-old Florida resident and US citizen. Following this,  FACEBOOK has activated its “Safety Check”… Continue reading [TRENDING] #PRAYFORORLANDO: FACEBOOK ACTIVATES SAFETY CHECK FOLLOWING ORLANDO LGBT CLUB SHOOTING.

AGENCY NEWS · BRAND JOURNALISM · BRANDS · PUBLIC RELATIONS

[PUBLIC RELATIONS] #PR: GUINEAN LEADER, ALPHA CONDE FIRES COMMUNICATION MINISTER.

           President Alpha Condé. Photo credit: Getty images. President Alpha Condé has sacked his influential Communication Minister and three others after the group criticised leader’s speech. The decision was communicated through a presidential decree yesterday June 11,2016 Effectively, Alhousséiny Makanéra Kaké loses his ministerial position together with Ousmane Kaba, chairman of the House commission on… Continue reading [PUBLIC RELATIONS] #PR: GUINEAN LEADER, ALPHA CONDE FIRES COMMUNICATION MINISTER.

AD OF THE WEEK · ADVERTISING · AGENCY NEWS · ARTS & POP CULTURE. · BRANDS · FMCG/PRODUCT PACKAGING · LOCAL BRANDS · MILLENIALS · TECHNOLOGY · TRENDS · TUNE IN: (COMING SOON)

[BRANDS] #VIRAL: RECORD BREAKING IS NOW GUINNESS’ NEW STRATEGY IN AUSTRALIA. READ:

The Guinness World book of Records is eyeing off partnerships with Australian agencies and brands, with the 61 year-old business aiming to get local shops to put record breaking at the heart of everything they do. The publishing powerhouse is now turning to other revenue streams to work alongside its printed offering; that being the… Continue reading [BRANDS] #VIRAL: RECORD BREAKING IS NOW GUINNESS’ NEW STRATEGY IN AUSTRALIA. READ:

BRAND STORIES · BRANDS · MUSIC · PATENTS-COPYRIGHTS INFRINGEMENT

[ENTERTAINMENT] #LEMONADE: BEYONCE SUED “ALL THE WAY UP” FOR COPYRIGHT INFRINGEMENT.

About 5days ago, founder/CEO of Megalextrics, owners of Beat FM and Classic FM, Chris Ubosi sued Rocnation’s head, Jay-Z and RIHANNA for failing to honour a 65minutes concert performance slated for Nigeria in 2013; just in, it seems beyonce’s lawyer would have some work to do soon as Mathew Fulks, an independent filmmaker as well… Continue reading [ENTERTAINMENT] #LEMONADE: BEYONCE SUED “ALL THE WAY UP” FOR COPYRIGHT INFRINGEMENT.

AD OF THE WEEK · AD-WARS · ADVERTISING · AGENCY NEWS · BRAND STORIES · BRAND WARS · BRANDMEET UP · BRANDS · COPYWRITING & STORYTELLING · GOOGLE · TELEVISION · theBRANDRADIO AWARDS · TUNE IN: (COMING SOON) · VIRAL VIDEOS · YOUTUBE

[ADVERTISING] #ADOFTHEWEEK: 10 MOST VIEWED ADS ON YOUTUBE FOR MAY 2016.REVIEW:

Y ou’ll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site-these were the words of Tim Nudd from Adweek. But we took a deeper dive into analysing these ads that were rated on numbers of… Continue reading [ADVERTISING] #ADOFTHEWEEK: 10 MOST VIEWED ADS ON YOUTUBE FOR MAY 2016.REVIEW:

AD OBSERVER · ARTS & POP CULTURE. · BILLBOARDS-OOH · BRANDS · CAMPAIGN · COMICS · DIGITAL MARKETING · FOOD ART · PHOTOSHOP · PROMO · WORLD POLITICS & REBRANDING

[PRINT AD] #DIGITALMARKETING: HILARIOUS PRESIDENT MUHAMMADU BUHARI AD BY LUCOZADE NIGERIA.

We don’t know what warranted this but it sure is directed at the ailing Nigerian President MUHAMMADU BUHARI who had been on a medical vacation from office to treat an ear infection doctors are querying may be cancerous. A lot of other editorial cartoons had memed this also. ©thebrandradio 2016. All rights reserved.