ARTS & POP CULTURE. · BRANDS · MILLENIALS · MUSIC · NATIVE ADS · SOCIAL MEDIA · TRENDS · VIRAL VIDEOS

[CONTENT] #VIRALVIDEO: PLIES GOT A MASSAGE INVOICE, HIS REACTION IS HILARIOUS. WATCH +18:

Plies real name Algernod Lanier Washington took to Instagram to express shock at a $1,428 invoice his massage therapist served him after a session of body massage. This video has hit over 69k views since it dropped today.                     Rapper: Plies Check out the viral video below: The rapper has 3.9million followers on Instagram and… Continue reading [CONTENT] #VIRALVIDEO: PLIES GOT A MASSAGE INVOICE, HIS REACTION IS HILARIOUS. WATCH +18:

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[ADVERTISING WEEK] #AWASIA: ALL WE LEARNT FROM THE FIRST EVER ASIA ADWEEK 2016.

Asia advertising week is the world’s largest annual gathering of advertising, ad tech, marketing and media professionals. Debuting in Midtown complex central Tokyo (Roppongi area) on May 30 to June 2, 2016; Advertising Week Asia was a mix of inspiring thought leadership with legendary entertainment and special events that celebrated the industry and its people.… Continue reading [ADVERTISING WEEK] #AWASIA: ALL WE LEARNT FROM THE FIRST EVER ASIA ADWEEK 2016.

AGENCY NEWS · ARTS & POP CULTURE. · BRANDMEET UP · BRANDS · FASHION & COUTURE · LUXURY BRANDS

[LUXURY BRANDS] #ROI: BURBERRY CEO GETS A PAY CUT.

Burberry Group Plc’s embattled chief Christopher Bailey took a 75 percent pay cut last year as the U.K.’s largest luxury-goods maker struggled for growth.                 Christopher Bailey Bailey’s remuneration fell to 1.9 million pounds ($2.7 million) in the year through March from 7.5 million pounds a year earlier, according to Burberry’s annual report published… Continue reading [LUXURY BRANDS] #ROI: BURBERRY CEO GETS A PAY CUT.

ADVERTISING · ARTS & POP CULTURE. · BRAND GENIUS (DESIGN THINKING) · BRANDMEET UP · BRANDS · COPYWRITING & STORYTELLING · DIGITAL MARKETING · EXPERENTIAL & MARKETING · MILLENIALS · NATIVE ADS · TRENDS · WORLD POLITICS & REBRANDING

[BRANDING] #DEBRANDING: BRANDS MAY BE PAYING FOR MORE CRAPPY ADS IN THIS RECESSION; ALOT OF REASONS TO DEBRAND. READ:

The brand and customer relationship is premised on an irrebuttable cordiality, with a give and take understanding. Often, this relationship is tested during economic downtimes viz-a-viz, customers won’t necessarily spend less—but they will buy less. They will buy fewer throwaway clones and spend more on only a few quality essentials against a fair-trade price. From… Continue reading [BRANDING] #DEBRANDING: BRANDS MAY BE PAYING FOR MORE CRAPPY ADS IN THIS RECESSION; ALOT OF REASONS TO DEBRAND. READ:

BRANDS · FASHION & COUTURE · LUXURY BRANDS · MUSIC · TRENDS

[FASHION] #CDFA: WHY BEYONCE DOESN’T WEAR ANY OTHER EXCEPT GIVENCHY. READ:

Beyoncé made a surprise appearance at last night’s Council of Fashion Designer of America (CFDA) Awards in New York. The CFDA named her this year’s Fashion Icon—an honor that’s been bestowed upon stars such as Kate Moss, Rihanna, and Pharrell Williams in past years.                        Beyoncé For Beyoncé, who wore a striped Givenchy suit… Continue reading [FASHION] #CDFA: WHY BEYONCE DOESN’T WEAR ANY OTHER EXCEPT GIVENCHY. READ:

BRANDS · BREAKING NEWS · OBITUARIES & TRIBUTES · SPORTS BRANDS

[SPORTS] #RIPKESHI: FORMER NIGERIAN SUPER EAGLES COACH STEPHEN KESHI PASSES ON.

Barely few days after boxing Legend Muhammad Ali passed on, Nigerian football icon stephen Okechukwu keshi dies in the early hours of today in Benin City, Edo state, as confirmed by reliable sources.                      Stephen Keshi. The former international football player and coach had lost his wife of 33 years, Kate, last year after… Continue reading [SPORTS] #RIPKESHI: FORMER NIGERIAN SUPER EAGLES COACH STEPHEN KESHI PASSES ON.

ADBUZZ · ADVERTISING · BRAND GENIUS (DESIGN THINKING) · BRANDS · POLICE & LAW ENFORCEMENT · TECHNOLOGY · TRENDS

[SPORTS BRANDS] #SNEAKERS: NEW BALANCE AIMS US MARINES’ COMBAT BOOTS ACCOUNT.

There’s a fight going on over what sneakers US Marines should wear. New Balance is gunning to become the sneaker brand of the US military As the US Senate debates a massive new defense policy bill this week, one provision in it causing some disagreement has little to do with national security. It’s about sneakers,… Continue reading [SPORTS BRANDS] #SNEAKERS: NEW BALANCE AIMS US MARINES’ COMBAT BOOTS ACCOUNT.