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[ADFACTS] #TBT: DID YOU KNOW PUSHA ‘T’ WROTE McDONALD’S I’M LOVING IT JINGLE? READ:

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  Photo-Credits: Pusha T (Miss Info)

Circa 2002-2003, as an enterprising Redditer pointed out, longtime hip-hop exec Steve Stoute had recently launched his own ad agency, Translation (as in translating hip-hop culture for mainstream America) and one of his first major clients is McDonald’s.

The global burger giant wants to update its image, get younger, fresher, and Stoute’s tasked with introducing a new jingle to the world.

Stoute brings in Justin Timberlake, who at the time was at Peak Justin Timberlake, to sing the jingle, and given that the Neptunes had just produced half of JT’s solo debut album and their bright sonic style, Pharrell’s the obvious choice to produce. Stay with me now.

So, it’s 2003 and Pharrell Williams is working on a song. He needs a songwriter. Who’s grindin right by his side at that time who could put pen to paper? That’s right, King ɯoʇɥǝɹɟnɔʞᴉuƃ Pusha T wrote one of the most memorable commercial jingles of all-time.

Forget anonymous drug dealers , writing a commercial jingle that goes on to run for over a decade is how you really end up with millions in the ceiling.

I feel safe assuming that, like the Hot 97 crew, your mind was blown by this information. Mine too. But after a very serious and intensive journalistic investigation (aka scrolling through YouTube) I learned that this is far from breaking news. The original 2003 ad also featured an extended, minute long version of the song complete with en fuego verses from Pusha, whose voice at the time would have been essentially unrecognizable to most of America.

The vast majority of people who ever even saw the full spot must have just written him off as “some random rapper.”

Ready to have your mind blown again?
A young Pusha spitting bars about the power of a Big Mac to relieve the stress of a hard day at work is a real thing that really happened in real life. In retrospect we always should have known though. What better way to ensure your four-year-old niece is familiar with the feeling of chinchilla than some good ol’ fashioned commercial writing?

Watch ad here:

BRAND STORY:

Terrence Thornton is an American hip hop recording artist (born on May 13, 1977), better known by his stage name Pusha T. He initially gained major recognition as one-half of hip hop duo Clipse , alongside his brother Gene “No Malice” Thornton , with whom he founded Re-Up Records with help from American record producer and fellow Virginian Pharrell Williams , the duo eventually signed to Elektra Records in 1997 and released Exclusive Audio Footage , their only album under that label. In September 2010, Thornton announced his signing to Kanye West ‘s GOOD Music imprint, under the aegis of Def Jam. In March 2011, he released his first solo project, a mixtape titled Fear of God. Thornton released his debut solo album My Name Is My Name , in October 2013. In November 2015, Kanye West appointed Pusha T to take over his role as president of GOOD Music. Terrence was more open to features , appearing on Kelis ‘ 1999 single ” Good Stuff” and Nivea ‘s 2001 single ” Run Away (I Wanna Be with U) “, respectively. In 2004, he and his brother launched their record label imprint, Re-Up Records and formed hip hop group Re-Up Gang , along with fellow rappers Ab-Liva and Sandman. In 2006, they released their third studio album and their most commercial album, Hell Hath No Fury , which was praised by critics. After one more album as the Clipse in 2009, both No Malice and Pusha T announced that they were taking time off from the duo to focus on their own respective solo projects.

Read more about Pusha T here

Credits: Nathan S

Additional credits: McDonalds

Compiled and Edited by: @djshyluckjimmy

©thebrandradio 2016. All rights reserved.

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