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[AGENCY] #ADNEWS: TROYKA NIGERIA WANTS START-UPS TO BE MORE PRODUCTIVE. READ MORE:

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Marketing communications group, Troyka Group and HotSauce, have said that they are offering technology start-ups in Nigeria, and other West African countries, the opportunity to participate in the Viva Technology Start-up Connect Paris 2016.

The event is an initiative from the Publicis Groupe, a leader in marketing communication and business transformation.

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According to the companies, the event will host the world’s biggest players in the digital, technology and innovation ecosystem, “providing an opportunity for networking and collaboration with globally renowned corporations.”

Troyka Holdings said that in a bid to ensure that Nigerian tech start-ups also got a chance to participate in this grand opportunity, HotSauce, its digital innovation company, would be sponsoring select Nigerian start-ups that qualified to pitch at Viva Technology Start-up Connect event.

Commenting on the initiative, the Vice Chairman, Troyka Holdings, Jimi Awosika, said that Troyka Group was investing in the technology industry in Nigeria, “as it foresees technology as the pilot that will take the economy into a newer platform.”

Mr Awosika said, “Technology is the backbone of the future economy. The rate of change and the level of disruption driven by modern technology are exponential, hence the reason we cannot afford to shy away from technology.”

He added, “As a business, supporting and creating opportunities are very vital to us. By offering our Nigerian start-ups a chance to showcase their amazing talents and connect with investors from around the world, the Nigerian digital and technology industry will gain global recognition and relevance.”

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Also commenting on the initiative, the Chief Executive Officer and Co-founder, HotSauce, Dayo Adefila, said that the Viva Technology Start-up Connect Paris could be likened to the Olympics for start-ups where only the most forward-thinking companies participate and showcase the amazing talents Nigeria has to offer the world.

“Businesses today are facing the dual threat and opportunity that widespread use of technology is creating and for us at HotSauce, we are keen to help brands understand how best to utilise the transformative power of human insights and technology, how best to create eco-systems that release new possibilities and make their businesses more future-proof,” he said.

Credits: Ozioma Ubabukoh

Edited by: Jimmy Adesanya

©thebrandradio 2016. All rights reserved.

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