Good news for millenials (most never want to see your native ads anyways) and that’s bad news for digital marketers and publishers.
Last month opera created desktop versions of ad blocker for computers now, Opera has an integrated ad blocker for Opera Mini mobile browser on the Google Android platform which is used by almost 120 million users.
Opera added this free VPN feature to attract a percentage of tech-savvy users who know the importance of this. With the launch, Opera becomes the first major browser to integrate an ad blocker.
Native pop ups hike up users’ data charges, slows down and affects network experience and also take up valuable screen space. This increases bounce rate for any site with huge pop up traffic.
Opera Mini is a very popular browser and it presently takes 72% of the mobile browsers marketshare and 28% of internet users in the US enable this add-on.
Image credit: stat counter
Nigeria has most of its internet users on mobile and that’s a fact. Although Nigeria is the 7th country in the world with the highest numbers of internet users, a greater percentage of Nigerians only access the internet through their smartphones. Basically 7 out of 10 Nigerians use Opera Mini as the default browsers on their phones viz-a-viz, as good as this new Opera Mini feature looks and sounds, a lot of web publisher in and outside of Nigeria will be adversely affected. Publishers who monetize their mobile content through display ads will be terribly hit. Huge revenue drop may be experienced as more and more people upgrade to the latest version of Opera Mini.
Opera asks you to enable the ad-blocking feature the moment you upgrade to the latest version and launch the app. Aside the ad blocker, Opera Mini for Android also comes with added speed and performance improvements. Now users can add websites to their device’s home screen, so that their favourite sites are always just a click away. Also, the Discover newsfeed has been redesigned, bringing users top articles across the web.
Watch how to enable opera mini ad blocker here:
AdBlock Plus is the most popular ad-blocking extension for Firefox and Google Chrome but adjustments had to be made few years ago. Ads by Google can be whitelisted and it was reported that Google paid the developers some amount to enable this. Certain ads are classified as unobtrusive and are shown. For now, unless Opera makes some adjustments, nothing can be done and publishers may need to prepare for the incoming ad sales revenue rollercoaster!
Compiled and edited by: Jimmy Adesanya (Facebook, LinkedIn, Behance)
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