Simon Kemp-Sydney Australia Storytelling has fast become a buzzword in the industry, but advertisers and brands haven’t yet maximized this potential tool in telling their stories in an authentic way that consumers trust. Speaking at a Vivid Ideas event on data driven storytelling Simon Kemp at We Are Social marketing strategist said being able… Continue reading [BRANDING] #STORYTELLING: EMPATHY CAN BUILD BRAND LOYALTY. REASONS:
Nigeria’s minister for information and communication: Hon. Lai Mohammed President Muhammadu Buhari says he feels pity for Lai Mohammed, minister of information and culture, for having the responsibility of explaining his actions and his inaction to Nigerians. Speaking on Monday when he hosted state house correspondents at the presidential villa in Abuja, Buhari said he… Continue reading [WORLD POLITICS] #REBRANDING: PRESIDENT MUHAMMADU BUHARI EXPRESSES SYMPATHY FOR INFORMATION AND COMMUNICATION MINISTER LAI MOHAMMED.
Reports reaching us confirms the camera crew of Clarence Peters was robbed in Ghana on last Tuesday, (May, 23). And the award-winning director is presently offering a reward of ten-thousand-dollars to anyone who finds the culprit or has information that could lead to their apprehension. Clarence’s crew had equipment worth $60,000 (N11,941,200), stolen from them while… Continue reading [FILM MAKING] #SAYNO2VIOLENCE: CLARENCE PETERS GETS JUMPED IN GHANA, OFFERS $10K REWARD FOR TIP-OFF:
Motorola Solutions, a provider of innovative mission-critical communication solutions and services, has boosted Nigerian industries with the introduction of next-generation communication solutions. The company said that the new products, including next-generation MOTOTRBO radios and interoperability communication solution WAVE 3000, would be available through Motorola Solutions’ experienced Nigerian partners. According to it, Motorola Solutions continues to… Continue reading [TELECOMMUNICATION] #MOTOROLA: EXTENDS BRAND TO BOOST COMMUNICATION IN NIGERIA.
Microsoft says it has awarded Affordable Access Initiative grants to 12 entrepreneurial businesses, including Ekovolt in Nigeria to increase affordable Internet access in communities around the world. It said each company would receive seed grants and resources, including BizSpark tools such as free software, services and technology support to help extend the reach of their… Continue reading [TECHNOLOGY] #MICROSOFT: EKOVOLT SECURES GRANTS TO EASE INTERNET ACCESS IN NIGERIA.
Marketing communications group, Troyka Group and HotSauce, have said that they are offering technology start-ups in Nigeria, and other West African countries, the opportunity to participate in the Viva Technology Start-up Connect Paris 2016. The event is an initiative from the Publicis Groupe, a leader in marketing communication and business transformation. According to the companies,… Continue reading [AGENCY] #ADNEWS: TROYKA NIGERIA WANTS START-UPS TO BE MORE PRODUCTIVE. READ MORE:
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Mrs Yinka Ogunde To the Advertising industry, she’s a pillar with fantastic creativity; To Nigerian Students, she’s a change agent with an immense passion for a better Nigeria; To her colleagues, she’s an excellent leader with a generous heart… A wife, a mother and, of course, a Concerned Parent. Today, We join all other… Continue reading [ANNIVERSARIES] #HAPPYBIRTHDAY: MRS YINKA OGUNDE ADDS ANOTHER YEAR.
The 2016 Promasidor Quill Awards will hold Today Friday, May 27, 2016 at Sheraton Hotel and Towers, Ikeja, Lagos. Winners of the different categories of the 4th Season of the Awards will be unveiled at the event. The categories are: Best Report on Children and Nutrition, Brand Advocate of the Year; Best CSR and Industry… Continue reading [BRAND JOURNALISM] #AWARDS: PROMASIDOR QUILL AWARDS FOR WRITERS HOLDS TODAY. FIND OUT WHERE:
Arepas and magaritas aren’t the interesting things in Venezuela anymore including its social media. There are few pictures of parents proudly showing off their kids, or of people buzzing with their hazy pictures of a boozy Friday night out littered with endless LMAOs and LOLs. Instead, the social web in this corner of South America… Continue reading [WORLD POLITICS] #REBRANDING: VENEZUELA, A COUNTRY ON THE VERGE OF COLLAPSE. READ:
Volkswagen delivery bus popularly called ‘danfo’ in Lagos. Lagosians are soon going to breathe a sigh of relief as Lagos state Government unveils brand new commuter buses set to yank Yellow buses off the congested roads of Lagos. The commercial yellow buses popularly called ‘danfo’ or ‘faragon’ in local parlance has gained popularity in… Continue reading [GOGREEN] #COP21: LAGOS STATE IS REPLACING YELLOW ‘DANFO’ BUSES WITH ECO-FRIENDLY MODELS. SEE:
Wanga is a single mum from kenya who loves the performing arts and writing poems. Here is her open letter to Coca-Cola. Wanga Kavengi Dear Coca-Cola, Those people in your ads, the way they grab a bottle of Coca Cola from a cooler filled with ice cubes, the way they open the bottle and… Continue reading [FACEBOOK] #VIRAL: WANGA KAVENGI’S OPEN LETTER TO COCA-COLA.