Quality product and service they say is the best business plan,…and the customer is king. J.C. Penney (James Cash Penney) once said and I quote ‘Courteous treatment makes a customer a walking advertisement’.
On tuesday, in an event that was graced by the topguns of Brands and Advertising; the likes of the CEO/registrar Advertising Practitioners Council of Nigeria (APCON) Alhaji Garba Bello Kankarofi, Mr. John Ehiguese President Public Relations Consultants Association of Nigeria, Consumer Advocacy Foundation of Nigeria (CAFON) President/CEO Ms. Sola Salako, President Media Practitioners Association of Nigeria-(MIPAN) Mr TOLU Ogunkoya, Dr cele okogun MD Novel Porta & R and President Association of Advertising Agencies of Nigeria Bank Customers Association of Nigeria Prof. Dr. Uju Ugbonka, issues of excessive bank charges and customer petitions were delibrated upon.
Left to right: Sola Salako (President CAFON), Alh. Bello Kankarofi (Apcon registrar) and WOLE Ogundare (insight communications)
In a symposium which took place at White house hotel G.R.A Ikeja Lagos, The President of CAFON Ms. Sola Salako in her speech on tuesday highlighted grey areas in excessive and unregulated bank charges on customers in Nigeria and the drastic steps taken by CAFON to the doorsteps of CBN through the Consumer Protection Council (CPC).
Citing the #nobankingday campaign by CAFON, spearheaded by Ms. Salako; this online campaign led to a 24% drop in bank transactions and trade loss on that day as confirmed by notable financial analysts in Nigeria.
Mr Modupe Adetokunbo of TPT international in his papers addressed the negative psychological effect and brand perception these unsystemized charges has brought to the citizens/customers and banks respectively. He further advocated how these issues can be solved through dialogues and good customer service.
An aggrieved customer who was a guest at the symposium itemized how a said bank had never showed interest in her start-up only for the bank poised as the pride of Africa to send her a business opportunity email after she had moved her funds to a promising bank that had the slogan ‘if your bank doesn’t support your business you need another bank’.
Dr Uju Ugbonka stipulated that both the customers and the banks are to be blamed. Mrs Maureen Umanah and Sola Salako corroborated his facts saying the typical Nigeria customer only knows how to ‘grumble’ and not lodge ‘complaints’. Sola Salako further advocated for the customers to visit the CBN website for a copy of the draft on ‘New Bank charges guidelines’, (links here).
Israel Opayemi (right) receiving his award presented by Dr Cele Okogu (left).
Recognition and Award plaques were presented to Maureen Umanah MD/CEO Executive Options Media Limited and Chief Editor Billboard World Magazine), Mrs Olubunmi Oke MD 141 Worldwide, Mr Israel Jaiye Opayemi MD/Chief strategist at Chain reaction Nigeria and Public Relations Secretary PRCAN, Alhaji Bello Kankarofi APCON registrar, Jimi Awosika MD Insight Communications and Vice Chairman Troyka Holdings represented by Wole Ogundare from insight communications and the Honourable minister for information and culture Hon. Lai Mohammed.
Mrs Neta Nwosu (former chairman BJAN) took the closing prayers and cake was cut to celebrate Mr Modupe Johnson’s birthday which fell on the same day of the symposium.
Left to right: Sola Salako, John Ehiguese, Goddie Ofose, Modupe Adetokunbo (birthday boy), Maureen Umanah and Olubunmi Oke.
The event was coordinated by Mr Goddie Ofose (current chairman BJAN) and hosted by ever witty Ikem Okuhu Chief Analyst at Brandish.com.ng
Reported by: Jimmy Adesanya.
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