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[INSPIRATIONAL DIGEST] MY NAKED BIBLE: CHRISTIANITY VS NUDITY IN ADVERTISING ARTS.

We say hi to all our endearing and amiable blog readers.

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Throughout my short run in the world of Brands and Advertising, I have come across conflicting ideologies and dispositions or permit me to say self proclaimed nuances about a christian or Muslim working on ‘secular’ brands;

Utterances like (take for example), ‘should a christian work as an art director, copywriter or brand manager for a cigarette brand?’, or a Muslim, by virtue of his/her religion isn’t permitted to go out on experiential activations (i.e roadshows or club tours) for alcoholic beverages, cigarettes or pop culture brands. Did I hear you say ‘huh’!. Well, yes that’s the truth. Everyday people on a larger scale have been made to believe one school of thought or the other regarding social or work ethics issues like these.

If one had asked the ancient Greco-Roman nude sculptors what they really aimed at with their piece of art, they would have rightly replied ‘BEAUTY!’

‘Nudity’ and ‘Nakedness’ are two different words biblically, but…

First off, let’s clarify what a Brand is:

A BRAND as defined by the business encyclopedia is a distinguishing symbol, mark, logo , name, word, sentence or a combination of these items that companies use to distinguish their “PRODUCT(S)” from others in the market. Legal protection given to a brand name is called a
trademark.

The ultimate goal of any company is to make the brand memorable and appealing to the consumer once a brand has created positive sentiment among its target audience, the company is said to have built brand equity.

So we have A BRAND which is the name or identity of A PRODUCT, which in turn gives SERVICE(S). A service can also mean a product as used by new generation banks to connect more to their customers.

Now, moving on; over the years some particular brand(s) despite enormous brand equity and share have gained negative impressions alongside their spoils immediately religious ethics pops up on the radar (names witheld).

There are 29 categories of brands and when we talk about nomenclature and brand archetypes the diversification is boundless.

What does the bible actually say about alcohol, sex and nudity?

Alcohol and drinking:

Ephesians 5:18

“…And do not get drunk with wine, for that is debauchery, but be filled with the Spirit,”

Proverbs 23:29-35

Who has woe? Who has sorrow? Who has strife? Who has complaining? Who has wounds without cause? Who has redness of eyes? Those who tarry long over wine; those who go to try mixed wine. Do not look at wine when it is red, when it sparkles in the cup and goes down smoothly. In the end it bites like a serpent and stings like an adder. Your eyes will see strange things, and your heart utter perverse things. …

1 Corinthians 6:10

Nor thieves, nor the greedy, nor drunkards, nor revilers, nor swindlers will inherit the kingdom of God.

AND THEN THIS:

1 Timothy 5:23

(No longer drink only water, but use a little wine for the sake of your stomach and your frequent ailments.)

OR THIS:

Ecclesiastes 9:7

Go, eat your bread with joy, and drink your wine with a merry heart, for God has already approved what you do.

Men of God sure definitely have no excuse:

1 Timothy 3:8

Deacons likewise must be dignified, not double-tongued, not addicted to much wine, not greedy for dishonest gain.

SEX:

Galatians 5:19-21

Now the works of the flesh are evident: sexual immorality, impurity, sensuality, idolatry, sorcery, enmity, strife, jealousy, fits of anger, rivalries, dissensions, divisions, envy, drunkenness, orgies, and things like these. I warn you, as I warned you before, that those who do such things will not inherit the kingdom of God.

1 Corinthians 3:17

If anyone destroys God’s temple, God will destroy him. For God’s temple is holy, and you are that temple.

Nakedness/Nudity  in art first blossomed as a result of the Italian Renaissance–a movement that drew heavily on the revival of Greco-Roman paganism, flaunting this syncretism. The movement developed with the aid of powerful families, like the Medici of Florence, who functioned as patrons (and suppliers of wine and women) for gifted artists like Michelangelo. The artists, in large part through Medici influence and an enthusiastic upper class, brought nudity in art boldly into public life, including the life of the Roman church; the art both reflected and contributed to a promiscuous culture. Savonarola’s moral thunderings against a pornographic culture deeply irritated the bohemian Medici.

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Figure of Isis Aphrodite Roman 2nd century A.D

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      Replicas of the first Aphrodites by
Praxiteles. Courtesy: British/Metropolitan museum.

Praxiteles created the first nude art dating back to three centuries before the new testament.

The “climate” was substantially the same when Paul, led by the Spirit, preached the gospel of Jesus Christ to the Greeks. Many of the temples were flourishing centers of prostitution; their ads and billboards were semi-naked and naked statuary of gods, goddesses, and demi-gods whose tales corroborated the promiscuity they portrayed. God’s redemptive campaign revealed in the New Testament stands in harmony with the Old. Knowing man’s heart and sin, God inspires the gospels and epistles to substantially include the message of salvation from sexual sin, and sanctification in sexual morality. It is the reordering and transformation of promiscuous sex and nakedness to “TRUE BEAUTY” and “HOLY INTIMACY”.

Little is left to imagination historically about pastors and theologians of the patristic age being opposed nudity in art; it was not a cultural element open for discussion on “redemption” for or by Christians.

21st century, Europe and North America have an increasingly pornographic art, film and pop culture which is gradually filtering into Africa through some media which we don’t intend to mention here . But this is also is as good as pagan fertility cults in the west mixed with technology.

Clement, critiqued the popular acceptance of nudity in the Greco-Roman art of cosmopolitan Alexandria in the late 2nd century, saying:

“…of what are your other pictures? Small Pans, naked girls, drunken satyrs, and phallic symbols – all painted naked in pictures disgraceful for filthiness. And more than this: you are not ashamed in the eyes of all to look at representations of all forms of licentiousness that are portrayed in public places. Rather, you set them up and guard them with scrupulous care”.

Some Ad compilations for your inspiration, agencies and artist were not cited here but each print ad carries the brand logo.

Hit the jump:

The subtle nudes:-

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The aggressive nudes:-

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And the ‘BANNED NUDES!”:-

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We hope we have been able to make your day with our inspirational post.

If you email us your next brief on content marketing and it inevitably requires a nude illustration to propel a positive change and insightful message, we would not think twice on utilizing nudity, but on the other hand, a good product design wouldn’t need sexism to sell it!

LET YOUR ENDS JUSTIFY YOUR MEANS AND DO THE ONES WHICH GLORIFIES GOD.

We leave you with this verse:

1 Corinthians 6:12

“All things are lawful for me,” but not all things are helpful. “All things are lawful for me,” but I will not be enslaved by anything.

What is your suggestion? Drop us your P.O.V in the comment box.

HAPPY SUNDAY Y’ALL!

This article was compiled, written and edited by: Jimmy Adesanya on (Facebook.com/LinkedIn)

Follow my alter ego on twitter/Snapchat @djshyluckjimmy.

Posted by: ©thebrandradio 2016. All rights reserved.

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