AD FAILS · ADVERTISING · AWARDS · BRANDMEET UP · BRANDS · DIGITAL MARKETING · EXPERENTIAL & MARKETING · LUXURY BRANDS · theBRANDRADIO AWARDS

[theBRANDRADIO] UPDATES: BEST BRANDS AND ADVERTISING FOR 2015

We sincerely apologize for this post being earlier deleted from our site due to some missing contents and corrupt files. All attempts to retrieve the files proved abortive However here are the excerpts in short forms.

Hit the jump:

1) BEST TV COMMERCIAL (ADVERT) for originality in creativity, best creative execution and number of views. This Ad on YouTube had over 12million views but somehow we don’t know what happened to the original content.

   WINNER: MERCEDES BENZ ‘FABLE AD’
      

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   Watch ad here:

   2ND RUNNER UP: GOOGLE’S ANDROID ‘FRIENDS FUREVER’ BY DROGA 5.

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Watch ad here:

3RD RUNNER UP: APC BOKO HARAM CAMPAIGN BY INSIGHT GREY NIGERIA.

Watch ad here:

2) BEST RADIO COMMERCIAL (COPY DRIVEN AND VOICE OVER EXECUTION)

WINNER: MTN’s “There from the beginning.

3) MOST VALUABLE BRAND (MVP).
  (Banks and real estate not included).

  WINNER: APPLE INC.

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2ND RUNNER UP: GOOGLE/ALPHABET
   

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3RD RUNNER UP: STAR WARS
           

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4) DIGITAL MARKETER OF THE YEAR (2015):

  WINNER: MASTERCARD
         

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2ND RUNNER UP: JiJi.com.ng
        

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3RD RUNNER UP: YUDALA
       

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5) EXPERENTIAL MARKETER OF THE YEAR 2015.

      WINNER: REDBULL (for the serato thre3styles partnership)
       

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6) BEST LOGO AND BRAND IDENTITY 2015
   WINNER: SONOS WIRELESS SPEAKERS JAPAN.

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Note: Scroll this page up and down, the pulsating effect this kaleidoscopic logo gives couldn’t have being the best way to illustrate a speaker logo design by Bruce Mau Design.

2ND RUNNER UP: WEMA BANK NIGERIA.
 

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7) BEST LUXURY BRAND FOR 2015

  WINNER: CHRISTIAN DIOR.
(for content and how they connected with their clients even though Gucci remains the most expensive Luxury designer).

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8) MOST EXPENSIVE LUXURY BRAND 2015. (Hotels and real estate not included.)

  WINNER: MAYBACH EXELERO.

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     The Maybach Exelero @ $8million

9) MOST INNOVATIVE BRAND 2015.

  WINNER: BMW (For the BMW i8)

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The BMW i8 also won the green car of the year 2015.

10) ALBUM OF THE YEAR 2015.

    WINNER: TO PIMP A BUTTERFLY-KENDRICK LAMAR.

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        2ND RUNNER UP: ADELE-24

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3RD RUNNER UP: EYAN MAYWEATHER BY OLAMIDE.
   

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11) WORST BRAND FAIL OF 2015.

    VOLKSWAGEN FOR THE DIESEL GATE EMISSION SCANDAL.

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            Volkswagen Ad for the TDI

This content was compiled and edited exclusively for thebrandradio by Jimmy Adesanya.

Categories like best outdoors, best comics, best copy & content etc would be reviewed in the subsequent years. Thank you.

Posted by: ©thebrandradio

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