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[MUSIC] RIHANNA’S “ANTI” LEAK, TIDAL UNIVERSAL TRADE WORDS.

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     Drama surrounds Rihanna’s “Anti”.

     Rihanna  surprised  the  world  by unveiling her new album ANTI for few weeks ago – but there’s been some drama after it was leaked hours earlier.

One million copies of the record were given away through Tidal on last Wednesday – thanks to a sponsorship deal with Samsung – but it was made available on the music streaming service hours before it was meant to hit the airwaves.

However, Tidal and Rihanna’s label Universal Music can’t seem to agree who’s at fault for the mishap, with both parties blaming each other. Grace Kim, the marketing director of Jay Z’s brand, told sources “Look, we know what happened here, in the sense that unfortunately we still rely on systems, and there was a system error. But I don’t think it hurt it at all.”

A spokesman later confirmed that Kim was “referring to a system error caused by Universal Music Group”.

Fans have FINALLY heard Rihanna’s new record however, the label has hit back and dismissed claims they were responsible for the leak.

A senior executive, choosing to remain anonymous, told sources saying: “This accusation is both ridiculous and false.
“We delivered the content exactly to their specs. It’s something we do everyday on a global basis. They are trying to pass blame for their own incompetence.”

Despite the mishap, ANTI has already been a huge success, with the free copies available on Tidal meaning the album was certified platinum in the US within 24 hours.

While discussing the album and how it’s impacted by the leak,in an interview with Spin, Kim stated that the leak didn’t seem to significantly affect “Anti”. It garnered more than a million downloads and was immediately certified Platinum by the RIAA in only hours after it was surprise-dropped last Wednesday. “1.4 million in not 24 hours but 15 hours… That’s a really big deal for us,” said Kim.

Compiled, edited and posted by: Jimmy Adesanya (Facebook.com/LinkedIn)

For: ©thebrandradio

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