The Media Independent Practitioners Association of Nigeria (MIPAN) has officially accepted three new agencies into its fold. The inducted agencies are SBI Media, Mec Global Media Limited and FCB Brand Resources.
The induction which was carried out by MIPAN President Dr. Ken Onyeali Ikpe in the presence of other members of the association took place last Thursday during a MIPAN meeting held inside the boardroom of Brand Eye Media Limited, a member agency, in Maryland, Lagos.
Speaking at the induction, Ikpe who is also the CEO of All Season Media, a leading Media Agency, congratulated the new inductees while charging them to uphold the tenets of the organization in all their dealings with clients and equally do their best to support MIPAN at all times.

He noted that by their induction, they have become partners and a part of the MIPAN family and therefore can draw from the rich resources in the MIPAN fold. The founders of the inducted agencies are already celebrated practitioners who have for several decades made their marks in the IMC sector. They are Charles Obi, Mec Global, Violet Okoduwa, FCB Brand Resources and Rotimi Bankole of SBI Media. Reacting to his induction Bankole, whose agency has recorded fast growth in the industry commended the executive for accepting them in to the association saying that the induction was a challenge on them to continue to do well and surpass their previous achievements.

He noted that the induction was one of the great feats his young agency craved for. “We are delighted to finally become a part of MIPAN, it is something that we have been craving for since we began our journey. And now that we have become a part of the association we are going to do our best to uphold the ideals of MIPAN,” Bankole said.
Bankole whose agency last December launched a second line agency, Streams Communications Network, acknowledged the great work that has been done by older media agencies in the fold and noted that his agency was going to learn from their milestones and records of achievement in the industry.”
“This new milestone will take our agency in the right direction and make us even more relevant,” he said while commending the President of the Association Dr. Ikpe and Mr. Jimi Awosika for their mentorship.

Executives of MIPAN have meanwhile promised to be more active and engaging in 2016 than in previous years by organizing programmes that will empower members and enhance their human capacity.

Brand stories:

MIPAN was registered in 1999 by seven agencies with an agenda to develop and improve the media advertising function in Nigeria by paying close attention to the discipline with a view to offering quantifiable value to the industry. Encourage the entrenchment of merit based reward systems in the media advertising function in order to ensure continuous improvement. As well as facilitate the development of an enabling environment for the media advertising industry in Nigeria.

Meanwhile January 30 2016, saw the historic convergence of campus editors and student journalists at the Centre of Excellence, Department of Mass Communication in the University of Lagos. The delegates came from various tertiary institutions in the country including the University of Ibadan, Obafemi Awolowo Univerisity, University of Lagos, University of Ilorin, Ladoke Akintola University of Techonology, Ahmadu Bello University, Crawford University and Tai Solarin Univeristy of Education. Many of the participants had arrived in the state of Lagos the previous day for the Pre-Summit Conference during which they got to interact and network. The programme, themed ‘21st Century Campus Journalism: Issues, Challenges and Prospects’, was notably the first of its kind to be held under a national body, the National Association of Nigerian Campus Editors (NANCE).
The event was graced by such dignitaries as Mr Sam Omatseye, Chairman of the Nation Newspaper’s Editorial Board; Mr Lekan Otufodunrin, Online Manager of the Nation Newspaper; Mr Raphael I. Bowoto, the Deputy Director of Programmes at the Lagos Chapter of the National Orientation Agency and Dr Sunday who represented the Chairman of UNILAG 103.1 FM.

While delivering his address, Mr Lekan Otufodunrin highlighted and illustrated various rules contained in the Code of Conduct guiding Nigerian journalism. He listed as part of the challenges bedevilling campus journalism the lack of interest from students, obstacles posed by school managements and the lack of training. He explained that with training, a student may proceed to become a successful journalist, regardless of his non-journalism-related discipline of study. To corroborate this point, he cited the examples of Dele Momodu, the progenitor and owner of Ovation Magazine, Segun Adeyeye and Fisayo Soyombo of The Cables who happens to be graduate of Animal Husbandry. Further, Mr Otufodunrin mentioned that the perfection of writing skills is one of the big prospects of journalism.
Mr Sam Omatseye was presented an Award of Excellence by the NANCE Chairman, Mr Olanrewaju Oyedeji. This award, Mr Oyedeji noted, was for his standing by the association and campus journalism generally. In his reaction, Mr Omatseye thanked the association for the gesture. He thereafter advised the delegates to understand that there is no royal way to success. He substantiated this with life instances of Princess Diana and Thomas Edison who he quoted as saying success is 1% inspiration and 99% perspiration. “If you don’t try to dare failure, you will not succeed”; he said as part of his closing remarks.
The event did not end without the winning of plaques and prizes. Mr Ali Toyin Abdul, defeating 12 other entries, emerged as the Best Campus Editor for year 2015. Also, Ladoke Akintola University of technology was declared winner of the Political Report Contest beating OAU, UNILAG, UNILORIN and UI. Asides these, every one of the delegates left with something to remember as certificates of participation were handed to them by the personages. It is most certain that all now have their eyes fixed upon the next edition of the Campus Editors Summit which most likely will be held in a different geo-political zone.

Posted by: ©thebrandradio


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