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[#TBT]TODAY JANUARY 14TH IN BRANDS AND ADVERTISING HISTORY.

In no particular order:

1875
Albert Schweitzer was born:

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   Albert Schweitzer (Nobel Laureate)

The theologian, musician, philosopher and Nobel Prize-winning physician Albert Schweitzer was born on this day January 14th, 1875 in Upper-Alsace, Germany (now Haut-Rhin, France).

The son and grandson of ministers, Schweitzer studied theology and philosophy at the universities of Strasbourg, Paris and Berlin. After working as a pastor, he entered medical school in 1905 with the dream of becoming a missionary in Africa. Schweitzer was also an acclaimed concert organist who played professional engagements to earn money for his education. By the time he received his M.D. in 1913, the overachieving Schweitzer had published several books, including the influential The Quest for the Historical Jesus and a book on the composer Johann Sebastian Bach.

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Medical degree in hand, Schweitzer and his wife, Helene Bresslau, moved to French Equatorial Africa where he founded a hospital at Lambarene (modern-day Gabon). When World War I broke out, the German-born Schweitzers were sent to a French internment camp as prisoners of war. Released in 1918, they returned to Lambarene in 1924. Over the next three decades, Schweitzer made frequent visits to Europe to lecture on culture and ethics. His philosophy revolved around the concept of what he called “reverence for life”–the idea that all life must be respected and loved, and that humans should enter into a personal, spiritual relationship with the universe and all its creations. This reverence for life, according to Schweitzer, would naturally lead humans to live a life of service to others.

Schweitzer won widespread praise for putting his uplifting theory into practice at his hospital in Africa, where he treated many patients with leprosy and the dreaded African sleeping sickness. Awarded the Nobel Peace Prize for 1952, Schweitzer used his $33,000 award to start a leprosarium at Lambarene. From the early 1950s until his death in 1965, Schweitzer spoke and wrote tirelessly about his opposition to nuclear tests and nuclear weapons, adding his voice to those of fellow Nobelists Albert Einstein and Bertrand Russell.

1858 – French emperor Napoleon III escaped an attempt on his life.

1873 – John Hyatt’s 1869 invention ‘Celluloid’ was registered as a trademark.

1878 – Alexander Graham Bell presented a demonstration of the first ever telephone to Britain’s Queen Victoria.

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Alexander Bell’s hand drawn telephone prototype. 1876.

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1892 – Alexander Graham Bell places the first telephone call from New York to Chicago.

1919 Robert Stack was born actor; portrayed Elliot Ness in TV series The Untouchables .

1923: Hitler denounces the Weimar Republic as 5,000 storm troopers demonstrate in Germany.

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                      Adolf Hitler.

1927 A woman takes a seat on the NY Stock Exchange breaking the all-male tradition.

1931 The bridge connecting New York and New Jersey is named the George Washington Memorial Bridge.

1937 The United States bars Americans from serving in the Civil War in Spain .

1943 – U.S. President Franklin D. Roosevelt became the first U.S. President to fly in an airplane while in office. He flew from Miami, FL , to French Morocco where he met with British Prime Minister Winston Churchill to discuss World War II.

1945 The Red Army opens an offensive in South Poland, crashing 25 miles through the German lines.

1951 – The first National Football League Pro Bowl All-Star Game was played in Los Angeles, CA .

1952 – NBC’s “Today” show premiered.

1953 – Josip Broz Tito was elected president of Yugoslavia by the country’s Parliament.

1954 – Marilyn Monroe and Joe DiMaggio were married. The marriage only lasted nine months.

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1954 – The Hudson Motor Car Company merged with Nash-Kelvinator. The new company was called the American Motors Corporation.

1960 – Elvis Presley was promoted to Sergeant in the U.S. Army.(he died Aug. 16, 1977)

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1970 – A display of John Lennon’s erotic “Bag One” lithographs opened in London. 2 days later Scotland Yard seized prints as evidence of pornography.

1970 – Diana Ross performed for the last time with the Supremes during a show in Las Vegas,
NV .

1986 – “Rambo: First Blood, Part II” arrived at video stores. It broke the record set by “Ghostbusters”, for first day orders. 435,000 copies of the video were sold.

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1989 – Paul McCartney of ” the Beatles” released his album “Back In The U.S.S.R.” exclusively in Russia.

1999 – Metallica sued Victoria’s Secret, claiming that the manufacturer infringed on its trademark by marketing a line of “Metallica” lip pencil. On December 8, 2000 the group sued French perfume maker Guerlain, demanding that the century-old company rename “Metallica,” its recently released “Special Edition” a vanilla based fragrance retailed for $175 for 8 oz.

The vanilla-based scent, which is manufactured as a limited edition, has been in stores for the past two months and retails for $175 for eight ounces. According to Metallica’s lawyer, the band sued for trademark infringement, false designation of origin, dilution, unfair competition and injury to business reputation — causing possible confusion in buyers who may believe that the band has sanctioned the product.

2000 – Phillip Morris makers of Marlboro cigarettes published findings on a global marketing research based on tobacco control and youth dependence against advertising and lifestyle.

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Philip Morris identified core similarities in the lifestyles and needs of young consumers worldwide, such as independence, hedonism, freedom, and comfort. In the early 1990s Philip Morris adopted standardised global marketing efforts, creating a central advertising production bank and guidelines for brand images and promotions, but allowing regional managers to create regionally appropriate individual advertisements.
The research found out that Values and lifestyles play a central role in the global marketing of tobacco to young adults. Worldwide counter marketing initiatives, coupled with strong, coherent global marketing policies such as the Framework Convention on Tobacco Control, are needed to break associations between young adult values and tobacco brands. As globalisation promotes the homogenisation of values and lifestyles, tobacco control messages that resonate with young adults in one part of the world may appeal to young adults in other countries. Successful tobacco control messages that appeal to young people, such as industry denormalisation, may be expanded globally with appropriate tailoring to appeal to regional values.

2002 – NBC’s “Today” celebrated its 50th anniversary on television.

Compiled, edited and posted by: Jimmy Adesanya (Facebook.com/LinkedIn)

For: ©thebrandradio 2015. All rights reserved.

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