Nigeria’s brewery giant Guinness Nigeria has again boosted its product portfolio with the further solidification of its distribution rights to United Spirits Limited’s brand in Nigeria.
The deal means Guinness Nigeria have the rights to distribute McDowell’s’, a mainstream spirits brand of United Spirits Limited (USL) in Nigeria.
United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of about 22 brands across spirits, beer and wine categories.
In 2013-14, Diageo plc acquired a 54.8% shareholding in United Spirits making India one of its largest markets. This transaction will become effective on 1 st February 2016. Guinness has continued to boost its equity by researching and introducing new brand to satisfy the demands of the Nigerian market. In December, it launched Guinness Africa Special, a variant of the iconic Guinness Foreign Extra Stout, and made from herbs, spices and ginger grown in Africa.
The drink was unveiled by the visiting Irish Minister for Agriculture, Food and Marine, Simon Coveney, who was in the country and paid a courtesy visit to the Guinness Nigeria brewery in Ogba, Ikeja, Lagos. With the introduction of MCdowell’s, Guinness Nigeria’s product portfolio has now been boosted the number of its alcoholic brands.
McDowells is USL’s flagship brand and the largest umbrella spirits brand in the world.
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