How bad can a Volkswagen emission cheating get?. Few months back in the United States,New CEO Michael Horn had to put it bluntly at a Passat event in New York “We totally screwed up”.
An embattled CEO Martin Winterkorn had to resign after apologizing to the entire world that he was “deeply sorry” about the so-called Dieselgate emissions scandal that is engulfing Volkswagen. Winterkorn fell on his sword in september but did he mean his words?
In a statement Winterkorn said and i quote “i’m not aware of any wrongdoing on my part” declining to take on any blame for the subterfuge (or “software deviation”) that was meant to cheat the DieselGate EPA clean air test-(A green gas emissions test)- which eventually gradually seeing the ” think small Brand” to an early grave. The automaker was slammed with a fine of $7.2 billion in damages and subsequent recall and removal of its over half a million models of Volkswagen (including the Passat TDi and Golf cars) from the US and UK market.
Mike Jackson CEO of Auto Nation which happens to be Volkswagen’s biggest dealer in the US says and i quote “The Volkswagen brand is at risk, how it develops depends very much on how they respond to the crisis in the next few months.”
Volkswagen is a magnificent company that depends on the efforts of hundreds of thousands of people. The company has considered it as a cross to regain the trust of their customers in every respect.
This scandal is definately going to cost the Brand unimaginable approbation from regulators in Europe and elsewhere—and of course the loss of trust of current, former and prospective customers, employees and the VW dealer network.
The company is anticipating loss in billions of dollars in anticipated costs to sales, brand equity, reputation and other hits.
Mary Barra former GM/CEO had survived a similar scandal during the company’s ignition switch recall crisis last year, while similarly saying she had no direct responsibility for the faults or the company’s professional negligence.
This begs the question that the Brand Volkswagen needs more internal scrutiny and checks on its systems and procedures.
Board of Volkswagen on September 23 discussed in detail the manipulation of emissions data of Volkswagen Group diesel engines and came to the following conclusions:
1. The Executive Committee takes this matter extremely seriously. The Executive Committee recognizes not only the economic damage caused, but also the loss of trust among many customers worldwide.
2. The Executive Committee agrees that these incidents need to be clarified with great conviction and that mistakes are corrected. At the same time, the Executive Committee is adamant that it will take the necessary decisive steps to ensure a credible new beginning.
3. The Executive Committee has great respect for Chairman Professor Dr. Winterkorn’s offer to resign his position and to ask that his employment agreement be terminated. The Executive Committee notes that Professor Dr. Winterkorn had no knowledge of the manipulation of emissions data. The Executive Committee has tremendous respect for his willingness to nevertheless assume responsibility and, in so doing, to send a strong signal both internally and externally. Dr. Winterkorn has made invaluable contributions to Volkswagen. The company’s rise to global company is inextricably linked to his name. The Executive Committee thanks Dr. Winterkorn for towering contributions in the past decades and for his willingness to take responsibility in this criticall phase for the company. This attitude is illustrious.
4. Recommendations for new personnel will be presented at the upcoming meeting of the Supervisory Board this Friday.
5. The Executive Committee is expecting further personnel consequences in the next days. The internal Group investigations are continuing at a high tempo. All participants in these proceedings that has resulted in unmeasurable harm for Volkswagen, will be subject to the full consequences.
6. The Executive Committee have decided that the company will voluntarily submit a complaint to the State Prosecutors’ office in Brunswick. In the view of the Executive Committee criminal proceedings may be relevant due to the irregularities. The investigations of the State Prosecutor will be supported in all form from the side of Volkswagen.
7. The Executive Committee proposes that the Supervisory Board of Volkswagen AG create a special committee, under whose leadership further clarifying steps will follow, including the preparation of the necessary consequences. In this regard, the Special Committee would make use of external advice. Further details about this will be decided at the Supervisory Board meeting subsequently.
8. The Executive Committee is aware that coming to terms with the crisis of trust will be a long term task that requires a high degree of consistency and thoroughness.
9. The Executive Committee will work on these tasks together with the employees and the Management Board. Volkswagen is a magnificent company that depends on the efforts of hundreds of thousands of people. We consider it our task that this company regains the trust of our customers in every respect.
VOLKSWAGEN CHEAT PARODY BY: DAVID ALVAREEEZY (MURPHY’S LAW) SO HILARIOUS. Watch below:
THIS WAS HOW VOLKSWAGEN LIED TO THE WHOLE WORLD ABOUT THE PASSAT TDI “CLEAN DIESEL” #OLDWIVES’ TALES TV COMMERCIALS:
Published by: Tom Bush Volkswagen March 2015 for Volkswagen AG.
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Compiled, edited and posted by: Jimmy Adesanya (Facebook.com/LinkedIn)
For: ©theBrandRadio / BLOG (2015)