Barely few days ago Nigeria’s emerging online marketplace, Efritin.com, introduced existing Ady users to the Efritin family to continue enjoying their classifieds experience whenever they log on to pulse.ng/ady ads. The joint partnership stems from Ringier Nigeria’s decision to discontinue services of its horizontal classified platforms, Ady and launch of its new offering with Pulse Ady Ads. The partnership is meant to provide touch points for endorsed online business partners, generate conversions from access points created to Pulse’s readers and visible media coverage for the Brand.


Efritin.com is an online classifieds marketplace founded about a year ago with a mission to build leading online marketplaces in under-served markets, creating sustainable value for the community. But we can’t talk about “Efritin” and not talk about the brain behind it.

Zakaria Ismail Ahmed Hersi is a Somalian enterpreneur and ICT / TECHpreneur. He is a degree holder from Stockholm University School of Business with Masters in Business Administration focus on Marketing. Zakaria founded; Captus Innovations, Unified Networks EMEA LTD, ISP X2 LTD, 4Weeks4Life, Samafy.com and StartUpSomalia.com.With over 8 years experience in the ICT industry and being serial entrepreneur. Zakaria started his startup career being inducted in STING (Stockholm Innovation and Growth) with an innovative patent.

Zakaria, a winner of the Best New Recruit in Arctic 15 2012 and InternetWorlds 8th Hottest Startup of Sweden 2012 also one of Sweden’s Supertalent of 2013 by Veckans Affärer; his background and experience reveal strong skills in the areas of coaching/mentoring, project methodologies, project management and director roles, strategic planning advice and organisational skills. He set up multiple offices in Nairobi, Stockholm, London, Accra and Bogota.

Speaking to Newsmen Zakari said that localising is best practise and they chose EFRITIN (a local parlance that means everything in Nigeria).

Christopher Bjergmose, Head of Ady.ng and Digitial Classifieds at Ringier Nigeria revealed that “partnering with Efritin is a great choice for Pulse Ady Ads in providing readers with a top-notch marketplace where they will be able to find great deals, job opportunities and much more. He also said that Efritin is the right choice for carrying on the Ady Classifieds legacy and the best place for their loyal users to continue buying and selling used good.


Zakaria A. Hersi had been featured on several local/international media and awards.

Compiled, edited and posted by: Jimmy Adesanya (Facebook.com/LinkedIn)

For: theBRAND Radio / BLOG


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s