Approximately 30years ago Microsoft started writing a new chapter in the computing world with its first version of Windows. On November 20th, 1985, Windows 1.0 was launched as a successor to MS-DOS. This new OS laid the foundation of many Windows features like scroll-bars, icons, dialog boxes, drop-down menus – and apps like MS paint and Notepad.
It wasn’t that impressive in looks, but the new graphical clock made it look cool. But, how did Microsoft advertise this product? To market the OS, Microsoft made an infomercial that channeled classic Steve Ballmer.
In its press release, Microsoft boasted and sold the new features:
However, Steve Ballmer took the charge of selling the OS using his usual over-enthusiastic way of storytelling in a commercial. Click and enjoy the epic Microsoft windows 1.0 infomercial below.
Bonus video: The making; watch (BTS) Behind the scenes.
Additional credits: Adash Verma.
Compiled and edited by: Jimmyadesanya (Facebook.com/LinkedIn)
Posted by: thebrandradioblog