YouTube took the bold step by making offline video playback a reality in meeting with the goal of making video more viewable all around the continent.YouTube has successed in tackling one of the most reviled things on the Internet – the buffering ‘spinning wheel’ image you get when you click on a YouTube video however, adaptive video is the answer which involves breaking video up into chunks to serve the video differently as bandwidth connection changes. Another option YouTube had employed is to downgrade it to a lower quality video and compress the video, which has been proven to increase user satisfaction and happiness.
Heather Thompson Rivera, YouTube’s director and global head of product partnerships, said “it’s essentially the reinvention of television, especially if you look at the success of the final episode of the recent season of SA’s Got Talent, in which three-year-old DJ Arch Jr beat out his competitor.
View eTV video below:
Rivera stated that while the amount of time Africans spend watching YouTube is growing at a rate of 70% year on year sounds impressive, much more can be done on the continent. That’s especially true considering statistics of poor user experience based on a 2G connection and average download speed of just 50kb/s.”It’s hard to put a price on anxiety of checking data usage while downloading a video,” concluded Rivera. But it’s not all doom and gloom.
But youtube’s new offline feature lets users watch video content (apart from music videos, of course) offline by saving the videos you’re interested in to the YouTube mobile app by tapping the new ‘offline’ button, and then watching them later during periods of low or no internet connectivity. So far the feature is available in Nigeria as well as South Africa, Kenya and Ghana.
Additional credits: Leigh Adams.
Compiled, edited and posted by: Jimmyadesanya (Facebook.com/LinkedIn)