Just few weeks after launching its #pepsilongthroat ad campaign which generated alot of social media buzz, pepsi the giant beverage company has finally announced its smartphone “THE PEPSI P1(thanks to a crowdfunding campaign gone well). The company was able to sell backers the smartphone for a price of $78 initially. Now that those units… Continue reading [BREAKING] ENTERS THE NEW PEPSI P1 ANDROID PHONE.
Since dope is simply in the end just another green plant, branding can make all the difference and as such, there’s a lot of money to be made by the first movers who are often the big beneficiaries of such cultural shifts. Rapper Snoop Dogg hired pentagram to design a brand identity for his… Continue reading [BRANDS] RAPPER SNOOP DOGG DEBUTS BRANDED MARIJUANA CALLED “LEAFS”.
One of the year’s biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall. Mindshare, a unit of WPP’s GroupM, added some markets in Eastern Europe that had been handled by PHD, but ceded Australia to PHD, an Omnicom Group… Continue reading [BRANDS] UNILEVER IS SHUFFLING ITS PR AGENCIES.
YouTube took the bold step by making offline video playback a reality in meeting with the goal of making video more viewable all around the continent.YouTube has successed in tackling one of the most reviled things on the Internet – the buffering ‘spinning wheel’ image you get when you click on a YouTube video however,… Continue reading [NATIVE ADS] YOU MAY WATCH YOUR NEXT BLOCKBURSTER IN YOUTUBE OFFLINE MODE VERY SOON.