Pat Fallon, a giant of advertising whose sharp eye for great ideas made him beloved to the creatives who worked for him—and whose eponymous agency helped to turn Minneapolis into a creative hub—died on Friday, the agency confirmed. He was 70.
The cause of death was a hemorrhagic stroke, an agency spokeswoman said.
“We are devastated by the loss of our iconic leader,” Fallon’s current CEO, Mike Buchner, said in a statement. “He was our inspiration, our fire in the belly, our eternal conscience and the head of our Fallon family. We will miss him dearly, but are fully committed to living up to the legacy of greatness that he established at the place that bears his name.”
Fallon co-founded what was originally called Fallon McElligott Rice in 1981. He served as the agency’s CEO for 27 years, transitioning into the role of chairman emeritus in 2008. He was inducted into the American Advertising Federation Hall of Fame in 2010.
Aside from a brief stint at Leo Burnett in Chicago early in his career, Fallon spent his entire career in the Twin Cities, building Fallon into one of the world’s most creative shops. Among its many triumphs were the pioneering branded entertainment series BMW Films (led creatively by David Lubars, who would later become the creative soul of BBDO); the famous EDS “Cat Herders” Super Bowl spot; the “Buddy Lee” work for Lee Jeans; and iconic advertising for brands like MTV, Miller Lite, Porsche, Citi, Holiday Inn Express, United Airlines and Cadillac.
The agency expanded to London in 1998 and Tokyo in 2003. Fallon London has been a force over the years, too, creating lauded work including the Sony Bravia “Balls” ad and Cadbury’s brilliant
Current agency clients include Arby’s, H&R Block and Loctite, for which Fallon produced a memorably offbeat Super Bowl spot earlier this year. From the beginning, Fallon had lofty goals, printing a full-page agency manifesto in the Minneapolis Tribune in 1981. He sought “clients who would rather outsmart the competition than outspend them.” He believed creativity could take businesses anywhere they wanted to go. And he figured they wouldn’t mind coming to Minneapolis to get it.
Credits: Tim Nudd (Adweek)
Compiled, edited and posted by: Jimmyadesanya (Facebook.com/LinkedIn)