The number of entries to compete in Zimbabwe’s Mr Ugly pageant finals this weekend has grown to 36, forcing the organisers to hold three different semi-finals so that they could trim down the number to 12 finalists. Organisers of the annual Mr Ugly Zimbabwe ‘pageant’ are having to make some adjustments to accommodate the growing… Continue reading [FASHION] ZIMBABWE’S MR UGLY PAGEANT 2015.
The secret to the luxury dollar today is what consumers do, not what they own. This shift in luxury spending makes brands reconsider their own articulation of value and the core they built their business around. Infographics: Pinterest data team. The newcomers like Farfetch, Uber and Net-a-Porter force luxury brands to shift their focus… Continue reading [LUXURY BRANDS] REBLOGGED: INTERNATIONAL LUXURY SHOPS ARE NOW USING GOOGLE ANALYTICS.
PepsiCo marketing executive Brad Jakeman earned attention during October’s ANA Masters of Marketing Conference for suggesting—among other things—that marketers need to do away with such “dated” terms as “digital marketing” and “advertising agency.” Based on the descriptions offered by the agencies themselves, many advertising execs agree with him, given that agencies now are in the… Continue reading [SHARED CONTENT] ADVERTISING AGENCIES DON’T WANT TO BE CALLED AGENCIES ANYMORE..