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[BRAND NEWS] BOURNVITA, INDOMIE COLLABORATES ON NATIONAL CONSUMER PROMO CAMPAIGN.

Unarguably one of the most innovative and rewarding brand partnerships in recent times, leading beverage brand, Bournvita, from the stables of renowned beverage maker, Cadbury Nigeria Plc, has partnered foremost noodles brand, Indomie, for the Bournvita Celebration Campaign. The partnership aligns with Bournvita’s commitment to provide consumers with more value and nutrition. The Bournvita Celebration… Continue reading [BRAND NEWS] BOURNVITA, INDOMIE COLLABORATES ON NATIONAL CONSUMER PROMO CAMPAIGN.

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[BRAND WARS] HTC FIRES BACK-“APPLE ACTUALLY COPIED OUR DESIGN”.

Photo credit: slash gear Taking inspiration from another’s designs is an old tale in the smartphone industry. The latest controversy is revolving around iPhone 6-inspired HTC One A9. Defending HTC, a top executive said that it was Apple that copied HTC’s design. Read more to know the whole story. HTC A9 Recently we wrote about… Continue reading [BRAND WARS] HTC FIRES BACK-“APPLE ACTUALLY COPIED OUR DESIGN”.

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[HACKATON] CIA DIRECTOR’S EMAIL HACKED.NIGERIA FRAUDSTER NABBED FOR HACKING CUSTOMER’S BANK ACCOUNTS.

The whistleblowing website WikiLeaks has in its latest exploits posted personal details of the CIA Director John Brennan. The personal details include Brennan’s residential address, social security number of his wife, his personal health history and other sensitive and personal information. The information was leaked after the emails of Brennan were hacked. The hack was… Continue reading [HACKATON] CIA DIRECTOR’S EMAIL HACKED.NIGERIA FRAUDSTER NABBED FOR HACKING CUSTOMER’S BANK ACCOUNTS.

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[BRAND GENIUS] FORD AIRCONDITIONERS NOW PREVENTS HAYFEVER.

Seasonal allergic rhino-conjunctivitis otherwise known as hayfever affects 20 per cent of the general population. And while many Nigerians arm themselves with antihistamines, nose sprays and calendula lotion tissues at this time of year, few are aware that the Ford Motor Company are doing their bit to help combat airborne and even touch-based allergens. Ford… Continue reading [BRAND GENIUS] FORD AIRCONDITIONERS NOW PREVENTS HAYFEVER.

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[BRAND GENIUS] THIS YOUNG ENTERPRENEUR TURNED DOWN GILLETE’S HALF A $BILLION OFFER TO BUY OUT HIS START-UP SHAVING PRODUCTS COMPANY.

Tristan Walker , age 31, Stanford MBA, turns down a half billion dollar buyout offer from Schick®, Gillette®, and Proctor&Gamble® to keep his black men’s skin care and grooming line BEVEL®. At 18, Tristan Walker had never even heard of Silicon Valley. By the time he turned 30, the New York City-native could boast of… Continue reading [BRAND GENIUS] THIS YOUNG ENTERPRENEUR TURNED DOWN GILLETE’S HALF A $BILLION OFFER TO BUY OUT HIS START-UP SHAVING PRODUCTS COMPANY.

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[BRAND GENIUS] THIS IS THE SECRET BEHIND MICHAEL JACKSON’S ANTI-GRAVITY LEAN STANCE.

Michael Jackson is hands down the most talented entertainer the world has ever seen. From his golden voice, catchy songs to iconic music videos – he left an everlasting impression on the world. Do you remember the iconic anti-gravity lean he did in his “Smooth Criminal music video? Well we’ve just discovered HOW he achieved… Continue reading [BRAND GENIUS] THIS IS THE SECRET BEHIND MICHAEL JACKSON’S ANTI-GRAVITY LEAN STANCE.